NexlintoGeneral Manager
Company : Crunch Fitness
Location : Allston, MA, 02134
Job Type : Full Time / Part Time
Date Posted : 5 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
General Managers in fitness settings like Crunch Fitness uniquely blend operational oversight with member engagement, requiring expertise in sales, team leadership, and maintaining a motivating gym atmosphere. This contrasts with other sectors where the focus may lean more heavily on purely administrative or production tasks.
Success demands strong leadership, sales strategy execution, and operational excellence, combined with the ability to foster community partnerships. In Allston’s dynamic fitness landscape, adaptability and tech-savviness in managing memberships and marketing campaigns are essential to outperform rivals.
Advancing often involves regional or corporate-level management, focusing on broader strategic roles. Building skills in financial analysis, multi-site operations, and advanced team development prepares General Managers for growth beyond single-location responsibilities.
Managing diverse member expectations requires a no-judgment leadership approach, quick resolution of concerns, and ensuring inclusive programming. Balancing operational standards with personalized member experiences is key in a culturally varied area like Allston.
Certifications such as CPR/AED, fitness management, or business administration are highly regarded. Local employers often value candidates with credentials that demonstrate both safety knowledge and operational leadership tailored to health and wellness environments.
Crunch Fitness provides competitive compensation structures, ongoing training, and access to premier equipment, enabling General Managers to lead motivated sales teams effectively. The company’s culture emphasizes teamwork and innovation to reach membership and revenue objectives.
General Managers play a pivotal role by driving partnerships and local promotions that boost club visibility and member engagement. Leadership extends beyond internal teams to fostering community connections that align with Crunch’s inclusive fitness philosophy.
General Managers in Allston typically earn between $65,000 and $85,000 annually, depending on experience and club size. Bonuses linked to sales performance and membership growth can significantly enhance total compensation in this competitive market.
Crunch Fitness emphasizes a blend of operational rigor with a passion for health and wellness, requiring General Managers to not only manage business metrics but also cultivate a motivating and inclusive gym environment, which is less common in traditional retail management.
Crunch seeks leaders who champion positivity, foster teamwork, and maintain high standards of member service. Adaptability and proactive communication skills are critical to navigate Allston’s competitive fitness scene and uphold the brand’s ‘no judgments’ culture.