NexlintoGeneral Manager
Company : Crunch Fitness
Location : Dacula, GA, 30019
Job Type : Full Time / Part Time
Date Posted : 7 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Dacula's fitness industry is growing steadily, with multiple gyms seeking skilled general managers. Demand favors candidates with strong leadership and sales skills, but competition remains moderate, making it a great opportunity for those with club management experience to advance in Crunch Fitness or similar facilities.
While not mandatory, certifications such as CPR/AED re-certification and fitness management credentials are highly valued in Dacula’s gym industry. Crunch Fitness especially appreciates candidates with health and safety certifications, which demonstrate commitment to member well-being and operational excellence.
Starting as a General Manager at Crunch Fitness can lead to regional managerial roles or franchise ownership opportunities. The role builds comprehensive leadership skills across operations, sales, and team development, creating a strong foundation for advancing into higher executive positions within the fitness and wellness industry.
Success hinges on leadership that inspires teams, sharp sales acumen, and operational savvy. Proficiency in motivating sales staff, managing budgets, and maintaining high standards in member experience are crucial. Organizational skills paired with strong communication also help drive membership and personal training revenues.
Fitness General Managers balance member engagement and wellness program promotion alongside standard operations, unlike retail or construction where inventory or site management dominate. They must also foster a motivational culture that encourages healthy lifestyles, blending sales leadership with community outreach more intensely.
Crunch Fitness emphasizes a 'no judgment' culture mixing fitness with entertainment, offering General Managers a chance to lead in an inclusive, vibrant environment. With perks like free gym membership and advanced training equipment, managers can engage their teams and members in a fun, supportive atmosphere distinctive to Crunch.
Crunch Fitness ties bonuses to meeting sales targets, membership growth, and personal training revenue milestones. Competitive base pay is augmented by incentives linked to financial performance and operational excellence, rewarding General Managers who drive club success and maintain high member satisfaction in Dacula.
General Managers in Dacula typically earn between $65,000 and $85,000 annually. Crunch Fitness offers competitive pay aligned with this range, enhanced by performance bonuses. Variations depend on experience, leadership impact, and ability to consistently meet sales and operational goals.
While 4+ years of gym management is preferred, Crunch Fitness values strong leadership and sales experience from related fields. Candidates with backgrounds in retail or hospitality management who demonstrate operational skills and team-building capabilities may successfully transition into this role.
Crunch Fitness equips General Managers with clear safety protocols and ongoing training, including CPR/AED certification. Managers are expected to uphold cleanliness, promptly address member concerns, and foster a welcoming environment, ensuring both operational standards and a positive gym experience.