General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Philadelphia's fitness sector is rapidly growing, making General Manager positions highly sought-after. Candidates with strong leadership and operational expertise stand out, especially at innovative gyms like Crunch Fitness. Local demand favors managers who can blend community outreach with effective team motivation.
While a four-year degree is preferred, Philadelphia employers often value CPR/AED certification and experience managing multi-department operations. Familiarity with regional health and safety regulations and the ability to foster inclusive gym environments are also highly regarded.
Daily hurdles often include balancing staff recruitment with retention, ensuring sales targets are met, resolving member concerns promptly, and maintaining strict operational standards. Successful managers prioritize clear communication and lead by example to keep teams motivated and clubs running smoothly.
Top General Managers demonstrate proactive decision-making, exceptional communication, and the ability to inspire diverse teams. They excel in driving sales initiatives while maintaining a welcoming atmosphere, which directly influences member satisfaction and club profitability.
Serving as a General Manager at Crunch Fitness provides valuable experience managing complex operations and diverse teams, paving the way for regional or corporate leadership roles. The hands-on exposure to marketing, finance, and community engagement enriches one’s professional portfolio.
Crunch Fitness emphasizes a 'no judgments' culture, encouraging General Managers to foster inclusivity and fun alongside serious fitness goals. Managers are empowered to create motivating environments that support both staff development and member engagement, reflecting the brand’s core values.
The role at Crunch Fitness combines competitive compensation with perks like free gym membership and comprehensive insurance. Its focus on blending entertainment with fitness creates a distinctive atmosphere, requiring managers to balance operational excellence with innovative member experiences.
General Managers in Philadelphia fitness centers typically earn between $65,000 and $85,000 annually. Crunch Fitness offers competitive pay within this range, often including performance bonuses that reward achievement of sales and operational targets.
Community engagement is integral, with managers encouraged to establish partnerships and lead local initiatives that raise brand visibility. This strategy supports membership growth and reinforces Crunch Fitness’s commitment to inclusive health and wellness in Philadelphia neighborhoods.
Philadelphia’s diverse population and urban environment require managers to adapt marketing and service approaches to varied member needs. Addressing safety, maintaining high cleanliness standards, and navigating local regulations are ongoing priorities for maintaining club excellence.