NexlintoGeneral Manager
Company : Crunch Fitness
Location : Neptune Beach, FL, 32266
Job Type : Full Time / Part Time
Date Posted : 4 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Neptune Beach sees moderate demand for experienced General Managers, especially in health and fitness sectors like Crunch Fitness. Candidates with strong operational leadership and sales management skills tend to stand out in this local market, where businesses prioritize community engagement and member retention.
While not always mandatory, certifications like CPR/AED re-certification are highly valued in Neptune Beach fitness facilities. Employers often favor candidates with health and safety training to ensure club standards and member well-being, reflecting local regulatory expectations and industry best practices.
A General Manager excelling in a gym setting demonstrates proactive decision-making, team motivation, and effective communication. They balance operational oversight with sales strategy, fostering a culture that enhances member satisfaction and drives revenue, pivotal for roles at places like Crunch Fitness.
Developing strong organizational skills, sales acumen, and tech proficiency is essential. Leadership that inspires teamwork, combined with a solid grasp of financial management and marketing, positions General Managers for upward mobility within health and wellness companies, including regional or franchise roles.
General Managers in Neptune Beach typically earn between $60,000 and $80,000 annually, aligning with Florida's competitive fitness management salaries. Compensation often includes bonuses tied to sales targets and benefits like gym membership and health insurance, making it a well-rounded package.
Crunch Fitness empowers General Managers to lead with inclusivity and positivity, ensuring staff and member experiences reflect the brand’s welcoming philosophy. This involves promoting teamwork, resolving concerns empathetically, and maintaining club standards that resonate with diverse community values.
Managing a vibrant, entertainment-focused gym like Crunch requires balancing high-energy marketing efforts with maintaining operational efficiency. General Managers must juggle team motivation, sales goals, and member satisfaction in a fast-paced environment that emphasizes fun alongside fitness.
Crunch provides structured bonus incentives, access to premier fitness equipment, and marketing support to help General Managers drive revenue. Regular training and community outreach initiatives equip managers with tools to boost lead generation and retain members effectively.
Typical responsibilities include supervising multiple departments like sales and fitness, conducting performance meetings, managing budgets, and ensuring cleanliness and safety standards. The role demands hands-on leadership to maintain a professional and welcoming member environment.
While both roles focus on operational success, General Managers at Crunch hold ultimate accountability for sales targets, financial management, and staff leadership. Assistant General Managers typically support these efforts by handling day-to-day tasks and stepping in during the General Manager’s absence.