Position Summary:
The Personal Training Manager (PTM) leads the personal training department, driving client engagement, revenue growth, and team performance. The PTM is responsible for hiring, training, and developing trainers, while creating a motivating, results-oriented environment that delivers exceptional member experiences.
Key Responsibilities:
- Recruit, train, and develop a high-performing personal training team.
- Drive revenue and client retention through effective programs and sales strategies.
- Deliver and maintain high-quality personal training services.
- Motivate and inspire both staff and clients to achieve fitness goals.
- Lead by example with professionalism, integrity, and a positive attitude.
- Manage scheduling, reporting, and departmental goals.
- Support member outreach and engagement initiatives.
Qualifications:
- Current CPR certification.
- Nationally recognized personal training certification (e.g., NASM, ACE, ACSM, NSCA, NESTA, NFPT, IFPA, Cooper Institute).
- Proven success leading a team in a performance-driven environment.
- Strong communication, organizational, and time-management skills.
- High level of professionalism, integrity, and customer service skills.
- Outgoing, motivational, and competitive personality.
- Ability to lift 50 lbs. and perform physical duties (spotting, lifting, standing, walking).
Compensation & Benefits:
- Earning potential: $90,000–$150,000 (base + bonuses/commissions)
- Medical, Dental, and Vision insurance
- 401(k)
- Paid Time Off (PTO)
- Life insurance & short-term disability coverage
- Free Crunch Fitness membership
- Discounted personal training sessions
- Continuing education support
- Career growth opportunities in a rapidly expanding company
About Company:
Crunch Fitness believes in making serious exercise fun through a unique mix of fitness and entertainment, all under our "No Judgments" hilosophy. With 50+ locations open and 100+ planned, we’re one of the fastest-growing fitness companies in the country. CR Fitness, a leading franchisee of Crunch, is rapidly expanding throughout Florida, Georgia, North Carolina, and Texas — offering unmatched value to members and career opportunities for fitness professionals.
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Frequently Asked Questions
Conestoga's fitness industry is growing steadily, with demand rising for leadership roles like personal training managers. Candidates should anticipate a moderately competitive environment, where demonstrating strong team-building and revenue-driving skills can set them apart in local Crunch Fitness locations.
Employers in Pennsylvania, including Crunch Fitness, highly value nationally recognized certifications such as NASM, ACE, and ACSM. Holding a current CPR certification alongside these credentials strengthens a manager’s profile, aligning with state safety standards and fitness industry expectations.
Success hinges on blending motivational leadership with business acumen. A personal training manager excels at recruiting, retaining clients, and elevating trainer performance, all while fostering a positive culture that prioritizes member engagement and measurable fitness outcomes.
Stepping into this managerial position often opens doors to regional or area management roles, specializing in broader program development or operations. Growth is fueled by proven revenue results, staff development expertise, and a track record of enhancing member satisfaction.
A personal training manager spearheads strategic planning, team leadership, and revenue goals, while an assistant typically supports these initiatives through hands-on training and administrative tasks. The manager carries the ultimate accountability for departmental success.
Crunch Fitness offers between $90,000 and $150,000 annually for this role, combining base pay with bonuses and commissions. Earnings depend on individual performance, client retention, and the ability to drive revenue growth within the personal training department.
Crunch Fitness emphasizes a ‘no judgments’ culture blending fitness and fun, which shapes the manager’s approach to leadership and member engagement. This environment fosters creativity and inclusivity, setting it apart from more traditional gym management experiences.
Navigating fast growth demands adaptability, especially in recruiting and training teams quickly without sacrificing quality. Managers must balance scaling operations while maintaining Crunch’s signature member experience and motivating diverse staff effectively.
Conestoga’s suburban layout means most employees rely on personal vehicles, so proximity to Crunch Fitness centers can reduce commute stress. Effective scheduling that respects peak traffic times helps managers maintain energy levels crucial for active leadership.
Candidates often query about leadership development opportunities, salary benchmarks, and certification requirements specific to the area. They also seek insights on balancing client engagement with operational duties in a community-focused gym environment.