NexlintoPersonal Training Manager
Company : Crunch Fitness
Location : Mesilla, NM, 88046
Job Type : Full Time / Part Time
Date Posted : 4 February 2026
Position Summary:
The Personal Training Manager (PTM) leads the personal training department, driving client engagement, revenue growth, and team performance. The PTM is responsible for hiring, training, and developing trainers, while creating a motivating, results-oriented environment that delivers exceptional member experiences.
Key Responsibilities:
- Recruit, train, and develop a high-performing personal training team.
- Drive revenue and client retention through effective programs and sales strategies.
- Deliver and maintain high-quality personal training services.
- Motivate and inspire both staff and clients to achieve fitness goals.
- Lead by example with professionalism, integrity, and a positive attitude.
- Manage scheduling, reporting, and departmental goals.
- Support member outreach and engagement initiatives.
Qualifications:
- Current CPR certification.
- Nationally recognized personal training certification (e.g., NASM, ACE, ACSM, NSCA, NESTA, NFPT, IFPA, Cooper Institute).
- Proven success leading a team in a performance-driven environment.
- Strong communication, organizational, and time-management skills.
- High level of professionalism, integrity, and customer service skills.
- Outgoing, motivational, and competitive personality.
- Ability to lift 50 lbs. and perform physical duties (spotting, lifting, standing, walking).
Compensation & Benefits:
- Earning potential: $90,000–$150,000 (base + bonuses/commissions)
- Medical, Dental, and Vision insurance
- 401(k)
- Paid Time Off (PTO)
- Life insurance & short-term disability coverage
- Free Crunch Fitness membership
- Discounted personal training sessions
- Continuing education support
- Career growth opportunities in a rapidly expanding company
About Company:
Crunch Fitness believes in making serious exercise fun through a unique mix of fitness and entertainment, all under our "No Judgments" hilosophy. With 50+ locations open and 100+ planned, we’re one of the fastest-growing fitness companies in the country. CR Fitness, a leading franchisee of Crunch, is rapidly expanding throughout Florida, Georgia, North Carolina, and Texas — offering unmatched value to members and career opportunities for fitness professionals.
Recent Jobs
Employment opportunities at Crunch Fitness
Jobseekers are also searching for
Searches you may like
Trending searches in Mesilla, NM
Popular Searches for Personal Training Manager
Frequently Asked Questions
Crunch Fitness in Mesilla emphasizes a unique 'no judgments' culture blending fitness with entertainment, which shapes the Personal Training Manager’s approach to client engagement. Unlike traditional gyms, managers here focus on fun-driven motivation, making leadership and creativity in program delivery essential for success.
Effective Personal Training Managers at Crunch Fitness exhibit strong motivational skills, integrity, and adaptability. They must inspire trainers and members alike while managing team performance amid rapid expansion, balancing sales-driven goals with exceptional member experiences in a dynamic environment.
In New Mexico, certifications like NASM, ACE, or ACSM are highly regarded due to their national recognition and alignment with industry standards. Additionally, maintaining current CPR certification is crucial, reflecting regional safety regulations and employer expectations.
Mesilla's fitness sector is expanding steadily, leading to moderate competition for Personal Training Manager roles. Candidates with proven team leadership, sales acumen, and certifications stand out, especially within prominent franchises like Crunch Fitness that value innovation and client retention.
Daily hurdles include juggling staff schedules, maintaining high service quality, driving revenue targets, and fostering a supportive atmosphere. Balancing operational logistics with personalized member outreach demands strong organizational skills and a hands-on leadership style.
Crunch Fitness promotes internal growth, allowing Personal Training Managers to progress into higher leadership roles as the brand expands. Demonstrating success in revenue growth, team development, and member satisfaction can open doors to regional or corporate management positions.
The 'no judgments' mindset encourages managers to cultivate an inclusive, motivating environment that welcomes diverse member goals. This approach affects recruitment, trainer coaching, and program design, emphasizing empathy and positive reinforcement over traditional fitness pressures.
Salaries range between $90,000 and $150,000 annually, combining base pay with bonuses and commissions. Benefits include comprehensive medical, dental, vision plans, 401(k), paid time off, life and disability insurance, plus perks like free gym membership and discounted personal training sessions.
Crunch Fitness seeks managers with an outgoing, competitive spirit who can inspire both staff and members. Unlike more conventional gyms, they prioritize a blend of professionalism and entertainment-driven fitness, valuing creativity and a passion for fostering a judgment-free workout culture.
Managers must proactively adjust staffing and promotional strategies during slower seasons, focusing on member engagement initiatives and targeted outreach to maintain steady revenue. Flexibility and strategic planning are key to navigating such cyclical business patterns effectively.