NexlintoGeneral Manager
Company : Crunch Fitness
Location : Millersville, PA, 17551
Job Type : Full Time / Part Time
Date Posted : 4 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
At Crunch Fitness, a General Manager’s leadership approach directly shapes team motivation and member experience. Emphasizing open communication, positivity, and goal-driven culture boosts staff productivity and enhances gym atmosphere, which is crucial for meeting sales targets and sustaining member retention in a competitive fitness market.
General Managers oversee comprehensive club performance, including financial management, sales leadership, and operations, while Assistant General Managers typically support daily tasks and staff supervision. The GM role demands strategic decision-making, budget control, and community partnership development, reflecting greater responsibility and influence in driving business growth.
Employers in Millersville often prefer candidates with a bachelor’s degree and 4+ years of club management experience. Strong communication, leadership prowess, and tech-savviness with tools like Microsoft Excel are essential to handle operational complexities and team coordination in local fitness centers.
While not mandatory, CPR/AED certifications are highly valued, and Crunch Fitness offers complimentary re-certification. Additionally, leadership or business management courses tailored to health clubs can provide an edge, reflecting industry best practices and commitment to safety and professionalism.
Millersville’s fitness sector shows steady demand for experienced General Managers due to growing health awareness. However, competition exists among candidates with proven sales and operational expertise. Networking within local fitness communities and showcasing a record of revenue growth can improve hiring prospects.
General Managers in Millersville typically earn between $60,000 and $85,000 annually, depending on experience and performance bonuses. Crunch Fitness’s competitive compensation package often includes bonuses tied to membership sales and operational targets, reflecting the role's financial leadership responsibilities.
Crunch Fitness empowers General Managers to foster inclusive, welcoming environments where diversity thrives. Managers lead by example, encouraging staff to embody the brand’s values through respectful communication and member-centric service, which strengthens community ties and supports retention.
Crunch Fitness General Managers integrate sales initiatives with club upkeep by coordinating marketing campaigns and monitoring cleanliness, safety, and member satisfaction. This dual focus ensures that revenue growth does not compromise the quality of member experiences, sustaining long-term business health.
Daily challenges include resolving member complaints swiftly, managing cross-department coordination, and motivating sales teams to hit targets. General Managers rely on clear communication, decisive leadership, and data-driven adjustments to operational workflows to maintain a productive and positive gym environment.
Millersville has limited public transit, making personal vehicles the primary commute mode for General Managers. Proximity to major roads facilitates access, but considering traffic patterns and parking availability is essential when planning daily travel to the Crunch Fitness location.