NexlintoGeneral Manager
Company : Crunch Fitness
Location : Landis, NC, 28088
Job Type : Full Time / Part Time
Date Posted : 6 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Thriving as a General Manager at Crunch Fitness demands strong motivational skills, decisive problem-solving, and the ability to cultivate a positive team culture. Emphasizing communication and goal-driven leadership helps align operations with the brand’s energetic, no-judgment philosophy, boosting member satisfaction and staff productivity.
A General Manager must strategically allocate time between overseeing day-to-day club operations and inspiring the sales team to hit membership and personal training revenue goals. Utilizing data tracking, conducting regular performance reviews, and fostering team collaboration are key tactics to harmonize operational excellence with revenue growth.
Advancement often leads to regional management or franchise ownership roles, especially when demonstrating strong financial acumen and leadership. Building expertise in multi-site operations, marketing campaigns, and community partnerships can open doors to broader executive opportunities within fitness chains or related wellness industries.
Crunch Fitness uniquely blends entertainment with fitness, so its General Managers emphasize creating an inclusive, fun atmosphere while driving operational success. This contrasts with traditional retail or healthcare settings that may prioritize compliance or product turnover over member experience and community engagement.
Landis, NC, has a growing interest in wellness careers, but the talent pool for experienced fitness managers remains limited, making recruitment competitive. Employers value candidates familiar with regional demographics and community outreach, as well as those who can adapt to local market demands and member expectations.
Certifications like CPR/AED, fitness management credentials, and business administration degrees enhance candidacy in Landis’ fitness market. Employers appreciate managers who combine operational expertise with health and safety knowledge to maintain high club standards and member trust.
Managing a Crunch Fitness location entails upholding a distinct no-judgment culture while meeting aggressive sales and operational goals. Balancing energetic community engagement with rigorous financial oversight requires agility and creativity to sustain both member loyalty and profitability.
Crunch Fitness offers perks like complimentary gym memberships and structured vacation time to support wellness even for managerial staff. Additionally, fostering a positive work culture and consistent team meetings helps distribute responsibilities, preventing burnout and encouraging personal time management.
General Managers in Landis typically earn between $65,000 and $85,000 annually, depending on experience and club performance. Bonuses linked to membership growth and revenue targets often supplement base pay, reflecting the role’s blend of operational and sales responsibilities.
Crunch Fitness encourages its General Managers to actively engage with local organizations and businesses, enhancing brand visibility and member recruitment. This involves coordinating outreach events, forming partnerships, and leveraging community feedback to tailor club offerings for regional appeal.