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Sales Representative

Company : Stryker

Location : Coopersville, MI, 49404

Job Type : Full Time / Part Time

Date Posted : 12 February 2026

Stryker

Job Summary:

Are you ready to make an impact in the world of medical technology? At Stryker, we're shaping the future of healthcare by delivering groundbreaking solutions that improve patient outcomes. As a Sales Representative, you’ll help us continue to innovate by introducing medical professionals to the latest technologies, ultimately enhancing care delivery.

You'll play a key role in driving sales and building strong customer relationships by promoting Stryker's products medical devices, surgical equipment, and other life-saving technologies. If you're a results-driven, self-motivated individual who thrives in a dynamic environment, Stryker offers an exciting opportunity to advance your career while making a meaningful difference.

Responsibilities:

  • Sell Stryker's medical technologies: Present, promote, and sell Stryker products and solutions to healthcare professionals, including hospitals, clinics, and medical practitioners.
  • Build and maintain relationships: Establish long-term relationships with key decision-makers such as doctors, surgeons, nurses, and hospital administrators.
  • Product education and demonstrations: Educate healthcare providers on the proper use, features, and benefits of Stryker's medical devices and surgical products.
  • Support the sales process: Assist in product evaluations, demos, and trials, ensuring that customers receive a hands-on experience with Stryker’s innovative solutions.
  • Market research: Analyze and understand customer needs and market trends to stay ahead of competitors and tailor sales efforts effectively.
  • Meet and exceed sales targets: Consistently achieve or surpass sales objectives by closing deals and creating customer value.
  • Collaborate with internal teams: Work cross-functionally with product specialists, engineers, and customer support teams to ensure optimal product delivery and client satisfaction.
  • Participate in industry events: Attend conferences, seminars, and trade shows to showcase Stryker’s products and services.
  • Provide excellent customer service: Respond to inquiries, resolve product issues, and offer ongoing support to customers.

Qualifications:

  • Experience:
    • 2-5 years of experience in an outside sales role, with preference for candidates with medical device or healthcare sales experience.
    • A strong track record of meeting or exceeding sales targets and generating new business.
  • Education:
    • Bachelor's degree or equivalent commercial sales experience.
    • Experience in a medical field, specifically operating room experience or surgical environments, is a plus.
  • Skills:
    • Strong communication, negotiation, and relationship-building skills.
    • Ability to analyze customer needs, demonstrate product value, and close sales effectively.
    • High emotional intelligence and the ability to understand customer challenges and provide appropriate solutions.
    • Proficiency in using Microsoft Office Suite, CRM software, and mobile technology.
  • Physical Requirements:
    • Ability to lift up to 50 lbs of equipment and materials occasionally.
    • Travel up to 50% of the time, including overnight stays, to meet with customers and attend events.

Why Stryker?

  • Innovative Products: Be part of a company that’s revolutionizing healthcare with cutting-edge medical technologies.
  • Career Growth: Stryker offers continuous learning and career development opportunities.
  • Team Culture: Work alongside a supportive team of motivated professionals who are driven by Stryker's mission to make healthcare better.
  • Compensation: Competitive base salary plus commission, with significant earning potential. Additional benefits include medical insurance, retirement plans, and performance-based incentives.
  • Impact: Your efforts will directly improve the lives of patients and healthcare professionals around the world.

Equal Opportunity Employer:

Stryker is committed to creating an inclusive environment for all employees and applicants. We are an equal opportunity employer and provide equal consideration to applicants regardless of race, ethnicity, color, religion, gender, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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Frequently Asked Questions

Effective communication and deep understanding of medical devices are crucial in Coopersville's healthcare sales. A Sales Representative should excel in relationship-building with medical professionals and demonstrate product benefits clearly, leveraging CRM tools and market insights to stay competitive in this specialized environment.

Stryker’s Sales Representatives engage closely with surgeons and hospital staff, focusing on cutting-edge surgical equipment. Unlike some roles, this position involves frequent product demos and collaboration with internal teams, emphasizing innovation and patient impact rather than just transactional sales.

Advancement often comes from mastering client needs, exceeding sales goals, and developing expertise in product lines. With strong performance, a Sales Representative may progress into managerial roles or specialized product consulting, especially in firms like Stryker that prioritize ongoing learning and internal promotion.

Sales Representatives in Coopersville typically earn a competitive base salary around $55,000 to $70,000 plus commission. At Stryker, compensation includes performance incentives and benefits, reflecting the medical sales sector’s lucrative potential in this region with a growing healthcare industry.

Certifications like Certified Medical Sales Professional (CMSP) or specialized training in surgical technology can greatly enhance credibility in Michigan's healthcare market. These credentials signal expertise to hospitals and clinics, making candidates more attractive for roles at companies like Stryker.

Coopersville’s growing healthcare facilities increase demand for skilled sales reps, yet competition remains tight due to the specialized nature of medical technology sales. Candidates with direct OR experience or strong networks in local hospitals often have an edge during recruitment.

Overcoming skepticism from healthcare providers unfamiliar with novel tech requires thorough product demonstrations and clear articulation of clinical benefits. Sales Reps at Stryker must balance technical knowledge with persuasive communication to build trust and drive adoption.

Yes, expect up to 50% travel, including overnight trips, to meet clients across hospitals and clinics. This mobility is key to nurturing relationships and attending industry events, critical for success in Stryker’s dynamic sales environment.

Daily tasks include client meetings, product demonstrations, responding to inquiries, and strategic planning based on market trends. Sales Representatives must also coordinate with cross-functional teams to ensure seamless product delivery and customer satisfaction.

Stryker invests in continuous education, mentoring, and leadership development programs. Sales Representatives benefit from a culture encouraging skill enhancement and career progression, supported by access to industry events and collaborative team environments.

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