NexlintoGeneral Manager
Company : Crunch Fitness
Location : Lyndhurst, NJ, 07071
Job Type : Full Time / Part Time
Date Posted : 5 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Crunch Fitness’ General Manager position uniquely blends operational leadership with community-focused fitness culture. Unlike other sectors, this role demands balancing revenue goals with creating an inclusive gym environment, emphasizing member satisfaction and staff motivation in a dynamic, entertainment-driven fitness setting.
Understanding Lyndhurst’s demographics enables targeted marketing campaigns and community partnerships. A General Manager can tailor promotions to local preferences, enhance outreach through regional events, and optimize membership drives, which is crucial for increasing sales and member retention in a competitive New Jersey fitness market.
Effective communication and decisive problem-solving stand out as vital. A General Manager must inspire teams across fitness, sales, marketing, and administration, fostering collaboration while maintaining high operational standards, ensuring smooth club functioning, and driving revenue in a fast-paced gym environment.
Balancing aggressive sales objectives with authentic member engagement can be complex. Ensuring personal training packages complement membership sales without compromising quality requires strategic oversight and motivating sales teams to meet revenue while promoting a supportive fitness culture.
Lyndhurst’s proximity to NYC increases competition for experienced General Managers, particularly in fitness. Candidates with strong operational and sales track records in gym management are highly sought after, reflecting a growing health-conscious community and expanding gym industry in this New Jersey suburb.
While a 4-year degree is preferred, certifications such as CPR/AED are highly valued. Familiarity with fitness industry standards and leadership training enhances a candidate’s profile, aligning with Crunch Fitness’ emphasis on safety, member well-being, and professional staff development.
Crunch Fitness invests in leadership development through access to advanced training facilities and ongoing education. The company’s 'no judgment' philosophy fosters a diverse, supportive workplace, offering General Managers unique opportunities to innovate in community health while advancing within a recognized fitness brand.
General Managers act as pivotal connectors, spearheading community outreach events and business partnerships. This local focus not only drives club membership but also reinforces Crunch Fitness’ inclusive brand presence, fostering loyalty and positive member experiences that resonate within Lyndhurst neighborhoods.
General Managers in Lyndhurst fitness facilities typically earn between $70,000 and $90,000 annually, influenced by experience and revenue responsibilities. Crunch Fitness offers a competitive salary augmented by bonuses, health benefits, and perks like free gym membership, aligning with industry standards in the region.
Applicants should embrace Crunch Fitness’ culture that merges fitness with entertainment and diversity. The role demands proactive leadership in a high-energy environment where innovation in member engagement and team motivation are valued above conventional gym management approaches.