NexlintoGeneral Manager
Company : Crunch Fitness
Location : Abita Springs, LA, 70420
Job Type : Full Time / Part Time
Date Posted : 7 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Abita Springs has a growing demand for fitness management professionals, with Crunch Fitness standing out for its inclusive culture. Competition is moderate, favoring candidates who bring strong operations and leadership skills tailored to health club environments in smaller metropolitan areas.
While Louisiana doesn’t mandate specific certifications for fitness general managers, familiarity with CPR/AED certification plus knowledge of state health regulations enhances credibility and ensures smooth club operations, especially for leadership roles at companies like Crunch Fitness.
A General Manager excels by integrating sales leadership, operational oversight, and team motivation while maintaining financial accountability. Unlike other managers, this position demands balancing revenue targets with member satisfaction and enforcing brand standards consistently.
Advancement often leads to regional or franchise ownership roles, or corporate leadership in health club chains. The experience managing multi-department teams and driving revenue at Crunch Fitness prepares candidates for broader strategic and operational responsibilities.
Crunch Fitness emphasizes a 'no judgments' culture, so General Managers focus heavily on fostering inclusive member experiences alongside traditional operations. This role uniquely blends entertainment-driven fitness with community engagement, requiring adaptable leadership styles.
Balancing high-energy marketing campaigns with operational excellence is key at Crunch Fitness. Leaders must inspire a diverse team while upholding the brand’s inclusive philosophy, which can be more dynamic than typical gym environments focused solely on fitness.
Yes, Crunch Fitness provides access to state-of-the-art training resources and encourages continuous development, including leadership workshops and CPR/AED re-certifications. This supports General Managers aiming to refine skills within a supportive, growth-focused framework.
General Managers in this region generally earn between $65,000 and $85,000 annually, depending on experience and club size. Crunch Fitness’s competitive compensation includes bonuses, aligning pay with performance and local market standards.
The role demands juggling membership growth initiatives and personal training revenue alongside smooth daily operations. General Managers motivate sales teams and oversee marketing strategies while maintaining high service standards, ensuring financial goals and member satisfaction align.
Crunch Fitness’s emphasis on combining serious exercise with fun and inclusivity makes this role distinct. General Managers here act not just as operational leaders but also as culture ambassadors, driving engagement in a supportive, judgment-free environment.