NexlintoGeneral Manager
Company : Crunch Fitness
Location : Lowell, NC, 28098
Job Type : Full Time / Part Time
Date Posted : 6 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
In Lowell's competitive fitness market, General Managers thrive by blending strong communication, team motivation, and quick decision-making. Emphasizing member engagement and operational efficiency helps stand out, especially at innovative gyms like Crunch Fitness that focus on a welcoming culture and dynamic team leadership.
Balancing sales and operations requires General Managers to integrate performance metrics with daily club activities. In Lowell, managers at Crunch Fitness combine motivating sales teams with maintaining facility standards, ensuring member satisfaction while driving revenue growth through targeted promotions and efficient resource management.
General Managers in fitness can progress to regional director or franchise ownership roles by demonstrating operational success and leadership excellence. Building expertise in multi-site management and strategic marketing opens doors to senior executive positions within brands like Crunch Fitness or broader health and wellness companies.
Crunch Fitness emphasizes a 'no judgment' ethos, blending entertainment with fitness, which shapes its General Manager role uniquely. Unlike traditional gyms, managers here foster a more inclusive culture and focus heavily on member experience alongside rigorous sales goals, offering a distinctive leadership challenge in Lowell.
Crunch Fitness General Managers handle a broad spectrum from sales leadership to community outreach, reflecting the brand's integrated approach. This contrasts with some Lowell gyms that may separate operational and sales duties, making Crunch's role more dynamic and hands-on in driving both culture and business.
General Managers at Crunch Fitness in Lowell typically earn between $65,000 and $85,000 annually. This range reflects the role's combined responsibilities in operations, sales management, and team leadership within the fitness industry, adjusted for local market conditions and the company's competitive compensation structure.
Lowell's health and fitness sector shows steady demand for experienced General Managers, driven by growing gym memberships and wellness trends. However, competition remains moderate, with employers like Crunch Fitness valuing candidates who bring a mix of operational expertise and community engagement skills to stand out.
While a four-year degree is preferred, certifications such as CPR/AED, fitness management, or sales leadership programs enhance a General Manager's credentials in Lowell. Crunch Fitness supports re-certifications and values tech-savvy leaders who can leverage digital tools for operational and sales tracking.
Technology skills are vital for managing membership databases, sales tracking, and payroll systems efficiently. Crunch Fitness expects General Managers to navigate tools like Microsoft Excel and CRM platforms confidently, enabling streamlined operations and data-driven decision-making within their Lowell location.
Juggling diverse teams—fitness, sales, marketing, accounting, and IT—requires strong organizational skills and clear communication. Addressing member concerns promptly while maintaining club standards and financial goals demands balancing operational focus with motivational leadership in a fast-paced Lowell gym environment.