NexlintoGeneral Manager
Company : Crunch Fitness
Location : Acworth, GA, 30101
Job Type : Full Time / Part Time
Date Posted : 7 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
The General Manager at Crunch Fitness in Acworth is pivotal in shaping member experiences by enforcing cleanliness, addressing concerns promptly, and fostering a welcoming atmosphere. This hands-on leadership ensures consistent service quality, directly boosting member retention and satisfaction within the local fitness community.
Effective General Managers exhibit strong communication, strategic decision-making, and motivational skills to unify departments such as sales, marketing, and operations. Their ability to inspire teamwork and manage cross-functional goals is essential for driving revenue and maintaining operational excellence.
General Managers in fitness often progress to regional management or corporate leadership roles by leveraging operational expertise, strong financial acumen, and team-building successes. Experience managing multiple departments and meeting revenue targets opens doors to broader executive responsibilities.
Crunch Fitness integrates entertainment with fitness, creating a 'no judgment' culture that General Managers uphold by promoting inclusivity and staff engagement. This philosophy sets it apart locally, requiring managers to balance operational rigor with a vibrant, member-focused environment.
Managing at Crunch Fitness challenges leaders to cultivate a positive, feedback-rich culture while driving sales and operational targets. This role enhances skills in motivating diverse teams and implementing community outreach, enriching leadership capabilities in a dynamic fitness setting.
General Managers in Acworth’s fitness industry typically earn between $60,000 and $80,000 annually, depending on experience and performance bonuses. This range reflects the competitive local market and the role’s comprehensive responsibilities spanning operations and sales.
While a four-year degree is preferred, certifications like CPR/AED and leadership training are highly valued in Acworth’s fitness centers. These credentials demonstrate commitment to safety and effective team management, which are critical in local gym operations.
Acworth’s accessible road network typically offers manageable commutes for Crunch Fitness General Managers. Compared to other local managerial roles, the position benefits from a central location, reducing daily travel time and improving work-life balance.