NexlintoGeneral Manager
Company : Crunch Fitness
Location : Fountain Hills, AZ, 85269
Job Type : Full Time / Part Time
Date Posted : 6 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Fountain Hills has a growing interest in fitness management careers, but Phoenix offers a larger job market with more General Manager openings in gyms. Candidates in Fountain Hills often benefit from less competition, though salary ranges might be slightly lower compared to the metro area.
While not always mandatory, certifications like CPR/AED and fitness industry management courses are highly valued in Fountain Hills gyms. Employers appreciate candidates with verified safety credentials and leadership training to maintain high operational standards.
Effective communication, decision-making under pressure, and the ability to motivate diverse teams stand out. General Managers need to balance operational oversight with sales targets while fostering a positive gym culture, aligning with Crunch Fitness's dynamic environment.
Associate General Managers often focus on supporting daily operations and assisting with staff supervision, while General Managers carry broader responsibilities including financial management, strategic planning, and direct accountability for revenue performance.
Crunch Fitness encourages leadership development through hands-on experience and performance-based growth. General Managers can progress to regional leadership roles, gaining exposure to multi-club oversight and larger operational scopes within the franchise network.
General Managers at Crunch Fitness champion an inclusive workplace by fostering team collaboration and member engagement without bias. This philosophy influences staff management, customer service, and community outreach initiatives, creating a welcoming gym atmosphere.
Managers must balance local member expectations with corporate standards, navigating seasonal membership fluctuations and community engagement. Adapting marketing strategies to Fountain Hills’ demographics and maintaining high service quality are common focal points.
General Manager salaries in Fountain Hills typically range between $65,000 and $85,000 annually, reflecting local cost of living and industry benchmarks. Performance bonuses and benefits such as gym memberships often supplement base pay, enhancing overall compensation.
Familiarity with sales tracking systems, payroll software, and Microsoft Office Suite is essential. General Managers leverage these tools to monitor revenue, manage staff schedules, and maintain accurate financial records, ensuring smooth club operations.
General Managers oversee programming that blends exercise with engaging experiences, coordinating marketing campaigns and member events that uphold Crunch’s unique brand. This requires creativity alongside traditional management skills to drive member retention.