NexlintoGeneral Manager
Company : Crunch Fitness
Location : Lincoln Park, NJ, 07035
Job Type : Full Time / Part Time
Date Posted : 5 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
General Managers in Lincoln Park, NJ often balance close community ties with operational leadership, contrasting the fast-paced, high-volume demands typical in NYC. The region’s smaller market size allows for more hands-on management and personalized member engagement, which can shape leadership approaches distinctively from urban centers.
Managing Crunch Fitness in Lincoln Park requires navigating a competitive regional fitness market while maintaining the brand’s 'no judgment' culture. Challenges include tailoring community outreach, managing tight-knit team dynamics, and ensuring operational standards that resonate with local member expectations and safety protocols.
While a 4-year degree and gym management experience are standard, certifications like CPR/AED and health & wellness credentials can boost credibility. In New Jersey, demonstrating proficiency in local health regulations and leadership training also strengthens a General Manager’s profile amid regional hiring trends.
General Managers at Crunch can advance to regional or franchise ownership roles, or transition into corporate leadership within operations or sales. Growth is fueled by proven revenue management, team leadership, and strategic marketing skills, especially when combined with industry networking in fitness management circles.
Crunch empowers General Managers by providing structured sales incentives alongside comprehensive operational guidelines focused on member experience. This dual focus helps managers drive revenue while cultivating a positive, judgment-free atmosphere that aligns with Crunch’s brand values and member retention strategies.
Crunch’s unique fusion of entertainment and fitness sets its General Managers apart by requiring creativity in promotions and community engagement. Unlike more traditional gyms, managers here must blend operational excellence with an upbeat culture that attracts diverse clientele, reflecting the brand’s inclusive philosophy.
Hiring for General Managers in Lincoln Park’s fitness sector is moderately competitive, with demand influenced by the area’s health-conscious population. Employers seek candidates with multi-departmental leadership and revenue-driving experience, so standing out requires robust operational skills and local market knowledge.
General Managers at Crunch Fitness in Lincoln Park typically earn between $65,000 and $85,000 annually, depending on experience and performance bonuses. This range aligns with regional fitness management salaries and reflects the role’s blend of operational, sales, and team leadership responsibilities.
Crunch’s ‘no judgments’ ethos requires General Managers to foster inclusive environments where staff and members feel valued. This cultural emphasis shapes daily duties by encouraging supportive leadership, proactive conflict resolution, and creative team motivation to maintain high morale and member satisfaction.
Collaboration involves regular communication of operational updates, aligning sales strategies with corporate goals, and executing marketing campaigns. General Managers act as the frontline leaders, providing feedback and data to franchise owners and regional managers to optimize performance and member engagement.