NexlintoGeneral Manager
Company : Crunch Fitness
Location : Fanwood, NJ, 07023
Job Type : Full Time / Part Time
Date Posted : 3 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Crunch Fitness emphasizes a 'no judgments' culture, blending fitness with entertainment, which shapes the General Manager's leadership style uniquely. In Fanwood, NJ, this means fostering an inclusive environment while driving sales and operations, differing from gyms focused solely on fitness without such entertainment-driven community engagement.
Strong communication, team motivation, and proactive problem-solving stand out as vital traits. Given Fanwood's competitive market, a General Manager must balance operational oversight with inspiring employees to meet membership and revenue goals, all while upholding Crunch Fitness’s welcoming, energetic brand.
Successful General Managers often progress to regional management or franchise ownership roles. Many leverage their operational, sales, and leadership experience gained at Crunch Fitness to transition into higher executive roles within the fitness or wellness industries, especially in metropolitan areas around New Jersey.
Crunch’s blend of fitness and entertainment means daily duties extend beyond retail sales to include community outreach, member experience enhancement, and staff motivation centered on inclusivity. The role involves balancing operational rigor with creative engagement strategies uncommon in traditional retail environments.
Fanwood’s proximity to larger metro areas raises demand for experienced General Managers, especially in fitness franchises like Crunch. Competition is moderate, with employers seeking leaders who can drive both membership growth and operational excellence in a market valuing health-conscious lifestyles.
Fanwood’s small-town layout and NJ Transit access facilitate manageable commutes, allowing General Managers to maintain consistent on-site presence. This accessibility supports leadership availability during peak hours, critical for addressing member concerns and team coordination in a community-oriented gym setting.
Besides competitive pay, Crunch provides free gym membership, health benefits, CPR/AED certification renewals, and employee discounts. These benefits, combined with a vibrant, judgment-free workplace, contribute to a satisfying environment that supports both personal wellness and professional growth.
The role encourages fostering business relationships and community outreach to boost membership and brand presence. Such engagement helps the General Manager build local networks, enhance club visibility, and create tailored promotions aligned with Fanwood’s demographic and fitness interests.
Salaries in Fanwood typically reflect local cost of living, often offering competitive but slightly lower pay than NYC. However, Crunch Fitness balances this with bonuses, comprehensive benefits, and perks like free memberships, delivering strong total compensation aligned with New Jersey’s market norms.
Proficiency in Microsoft Word and Excel is essential for tracking budgets, payroll, and sales metrics. Tech-savviness streamlines reporting and communication, enabling timely decision-making and efficient management of club operations, which directly affects member satisfaction and profitability.