NexlintoGeneral Manager
Company : Crunch Fitness
Location : Caldwell, NJ, 07006
Job Type : Full Time / Part Time
Date Posted : 5 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Caldwell's fitness industry has seen steady growth, making general manager positions moderately competitive. Candidates with proven leadership in club operations and sales management tend to stand out. Local gyms value experience that blends community outreach with operational excellence, so networking and relevant certifications can boost your candidacy.
In New Jersey's gym management scene, certifications like CPR/AED are often required or preferred. Additionally, having a background in health and wellness management or business administration can improve your prospects. Employers appreciate candidates who combine these credentials with hands-on experience managing sales and fitness operations.
Focusing on data-driven decision-making, advanced communication with diverse teams, and financial acumen will elevate your general management capabilities. Mastering sales motivation techniques and technology tools such as CRM systems also enhances your impact, especially in dynamic environments like Crunch Fitness.
General Managers often progress into regional or corporate leadership roles overseeing multiple locations or broader operational divisions. Some transition into specialized areas like business development or fitness program management, leveraging their experience in sales, team leadership, and customer engagement.
A typical day involves balancing operational oversight with team leadership—conducting sales meetings, addressing member concerns, reviewing financials, and coordinating with department heads. You’ll also focus on recruiting talent and ensuring the club meets high standards of cleanliness and safety while fostering a motivating culture.
Crunch Fitness emphasizes a 'no judgments' culture, presenting unique challenges in maintaining inclusivity while driving performance. Managers must skillfully encourage diverse teams, promote innovative marketing campaigns, and adapt standard procedures to uphold both high standards and a welcoming atmosphere.
Crunch Fitness offers ongoing training opportunities, including certifications like CPR/AED, and fosters leadership development through regular feedback and team-building initiatives. Managers benefit from competitive compensation and bonus schemes, plus access to state-of-the-art facilities that encourage professional and personal growth.
General Managers in Caldwell, NJ, typically earn between $65,000 and $85,000 annually, depending on experience and performance bonuses. Crunch Fitness’s compensation packages often include health benefits and gym memberships, making the total rewards competitive within the regional fitness management sector.
At Crunch Fitness, General Managers uniquely balance motivating sales teams to hit membership goals with overseeing daily club operations, ensuring seamless member experiences. This hybrid focus requires strategic planning to drive revenue while maintaining high standards in facility management and staff development.
While both locations prioritize leadership and sales acumen, NYC roles typically come with higher salary ranges reflecting cost of living and market demand. Caldwell offers a more community-focused environment with a strong emphasis on operational consistency, whereas NYC may involve managing larger teams and higher membership volumes.