General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
A General Manager at Crunch Fitness drives membership growth by leading the sales team, executing targeted marketing campaigns, and fostering community partnerships. In Pembroke Pines, leveraging local demographics and fitness trends is key to attracting and retaining gym members effectively.
Success as a fitness center General Manager hinges on strong communication, team motivation, and decision-making skills. Balancing operational oversight with inspiring staff helps maintain high service standards and member satisfaction crucial for long-term success.
General Managers in gym operations often progress to regional management or franchise ownership. Developing skills in financial oversight, multi-site leadership, and strategic planning opens doors to senior roles within health and wellness chains.
While a four-year degree and gym management experience are preferred, certifications like CPR/AED re-certification and fitness industry credentials enhance candidacy. Local employers value proven operational leadership combined with health and safety knowledge.
Pembroke Pines features a moderately competitive market for General Managers in fitness, driven by a growing population and wellness focus. Candidates with multi-disciplinary experience in sales, operations, and team leadership tend to stand out.
Crunch Fitness emphasizes a 'no judgment' culture blending fitness with entertainment, requiring General Managers to foster inclusivity and fun while maintaining operational excellence. This balance differs from more traditional gym environments.
Crunch Fitness provides robust tools, including premier fitness equipment, comprehensive training, and a bonus structure to empower General Managers. Supportive leadership and clear policies aid in meeting sales targets and maintaining club standards.
General Managers in Pembroke Pines typically earn between $65,000 and $85,000 annually, depending on experience and company scale. Positions at established gyms like Crunch Fitness may offer competitive bonuses and comprehensive benefits.
At Crunch Fitness, daily tasks blend operational oversight with sales motivation and community engagement, emphasizing a lively gym atmosphere. This contrasts with roles focused solely on logistics or administrative management.
Proficiency in Microsoft Word and Excel is essential, alongside familiarity with lead management systems and payroll software. These skills streamline club administration and support data-driven decision-making.