NexlintoGeneral Manager
Company : Crunch Fitness
Location : Collingswood, NJ, 08108
Job Type : Full Time / Part Time
Date Posted : 4 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Managing a Crunch Fitness location requires integrating team motivation with strict adherence to operational standards. The General Manager drives membership growth while ensuring the club maintains cleanliness, safety, and an engaging environment, fostering both staff productivity and member satisfaction in Collingswood's competitive fitness market.
A skilled General Manager leverages personal training packages by embedding them in sales strategies, promoting orientations, and encouraging program upsells. This approach not only increases PT session bookings but also enhances overall revenue, making personal training a pivotal profit center in club operations.
Unlike assistant roles, a General Manager must exhibit decisive leadership, strategic vision, and comprehensive team-building skills. They oversee multiple departments and set the cultural tone, ensuring cohesive productivity and high member retention, which is critical for sustained growth in dynamic fitness environments.
While a four-year degree is typically favored, hands-on management experience in gyms is highly valued. Certifications in CPR/AED are often offered by employers like Crunch Fitness, enhancing safety compliance, but industry-specific leadership training can set candidates apart in Collingswood’s health and wellness sector.
Collingswood’s fitness industry is moderately competitive, with demand for experienced managers rising alongside wellness trends. Candidates with proven leadership and operational expertise often find opportunities at franchises like Crunch Fitness, where local market knowledge and community engagement are major assets.
General Managers in Collingswood typically earn between $65,000 and $85,000 annually, depending on experience and club size. Crunch Fitness complements this with performance bonuses and comprehensive benefits, aligning compensation with industry standards in health club management.
Crunch Fitness emphasizes a 'no judgment' culture blending fitness with entertainment, offering General Managers a dynamic environment to innovate leadership styles and community outreach. This distinctive approach enhances career development through exposure to diverse teams and cutting-edge fitness trends.
At Crunch, General Managers oversee a wider scope including marketing execution, sales team motivation, and community partnerships, setting it apart from gyms with narrower operational roles. This holistic engagement enhances club performance and fosters a vibrant member experience unique to Crunch’s brand.
Yes, Crunch invests in leadership development, offering structured training and regular performance reviews. This equips General Managers with tools to effectively guide teams, meet financial goals, and maintain high service standards essential for thriving in Collingswood’s fitness landscape.
Daily hurdles include balancing member satisfaction with operational costs, managing diverse teams, and adapting marketing strategies to local trends. Navigating these requires agility and strong communication skills to uphold Crunch’s standards and drive revenue in the New Jersey market.