Position Summary:
The Personal Training Manager (PTM) leads the personal training department, driving client engagement, revenue growth, and team performance. The PTM is responsible for hiring, training, and developing trainers, while creating a motivating, results-oriented environment that delivers exceptional member experiences.
Key Responsibilities:
- Recruit, train, and develop a high-performing personal training team.
- Drive revenue and client retention through effective programs and sales strategies.
- Deliver and maintain high-quality personal training services.
- Motivate and inspire both staff and clients to achieve fitness goals.
- Lead by example with professionalism, integrity, and a positive attitude.
- Manage scheduling, reporting, and departmental goals.
- Support member outreach and engagement initiatives.
Qualifications:
- Current CPR certification.
- Nationally recognized personal training certification (e.g., NASM, ACE, ACSM, NSCA, NESTA, NFPT, IFPA, Cooper Institute).
- Proven success leading a team in a performance-driven environment.
- Strong communication, organizational, and time-management skills.
- High level of professionalism, integrity, and customer service skills.
- Outgoing, motivational, and competitive personality.
- Ability to lift 50 lbs. and perform physical duties (spotting, lifting, standing, walking).
Compensation & Benefits:
- Earning potential: $90,000–$150,000 (base + bonuses/commissions)
- Medical, Dental, and Vision insurance
- 401(k)
- Paid Time Off (PTO)
- Life insurance & short-term disability coverage
- Free Crunch Fitness membership
- Discounted personal training sessions
- Continuing education support
- Career growth opportunities in a rapidly expanding company
About Company:
Crunch Fitness believes in making serious exercise fun through a unique mix of fitness and entertainment, all under our "No Judgments" hilosophy. With 50+ locations open and 100+ planned, we’re one of the fastest-growing fitness companies in the country. CR Fitness, a leading franchisee of Crunch, is rapidly expanding throughout Florida, Georgia, North Carolina, and Texas — offering unmatched value to members and career opportunities for fitness professionals.
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Frequently Asked Questions
In Dallas, GA, certifications like NASM, ACE, and ACSM top the list for Personal Training Managers. Employers prioritize nationally recognized credentials that ensure quality training delivery and client safety, enhancing local job prospects for certified professionals in this competitive fitness market.
Dallas shows growing demand for Personal Training Managers, driven by expanding fitness franchises like Crunch Fitness. While Atlanta remains the largest market, Dallas’s suburban growth offers promising opportunities with less competition and rising memberships seeking personalized fitness guidance.
Successful Personal Training Managers excel in motivating teams, managing client retention strategies, and driving sales. Strong communication, conflict resolution, and the ability to foster a positive, high-energy environment are crucial to leading trainers and boosting departmental performance.
A typical day involves scheduling trainers, monitoring client progress, crafting revenue-enhancing programs, and conducting team coaching sessions. Balancing hands-on training with administrative tasks ensures smooth operations and keeps both staff and members engaged.
Personal Training Managers often progress into regional fitness director roles, corporate wellness leadership, or open their own training studios. The blend of operational management and client engagement experience paves the way for expanded responsibilities and entrepreneurship in fitness.
At Crunch Fitness, Personal Training Managers champion an inclusive culture by fostering supportive environments where trainers and members feel valued. This approach helps increase client retention and team motivation, aligning with Crunch’s unique blend of fitness and entertainment.
Crunch Fitness emphasizes fun and motivation alongside professionalism, offering managers access to continuing education and free membership benefits. This combination supports both personal growth and staff development, setting the role apart in a rapidly growing franchise network.
This salary range aligns well with Dallas’s market, reflecting base pay plus performance incentives. Given local living costs and fitness industry growth, it offers attractive earning potential for managers capable of driving revenue and team success.
Physical demands are significant, requiring managers to assist with lifting up to 50 lbs and remain active on the gym floor. This hands-on involvement ensures safety and quality during sessions, reflecting the role’s blend of leadership and fitness expertise.
Emerging trends include personalized virtual training, data-driven client progress tracking, and hybrid in-person/online coaching models. Staying ahead in these areas can enhance client engagement and set Dallas-based Personal Training Managers apart.