NexlintoGeneral Manager
Company : Crunch Fitness
Location : Roswell, GA, 30076
Job Type : Full Time / Part Time
Date Posted : 7 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
A General Manager at Crunch Fitness in Roswell ensures smooth day-to-day operations by fostering a welcoming atmosphere, maintaining high cleanliness standards, and promptly addressing member concerns. These efforts directly enhance customer experience, encouraging retention and positive word-of-mouth in the local fitness community.
The Roswell area shows a steady demand for experienced General Managers, especially in fitness franchises like Crunch. Candidates with leadership experience and a track record of driving sales often stand out, as local gyms prioritize managers who can effectively balance operations and revenue growth.
Top-performing General Managers exhibit strong communication skills, proactive problem-solving, and an ability to motivate diverse teams. They set a positive culture, lead by example, and maintain clear accountability, which are crucial for achieving sales targets and operational excellence in dynamic fitness environments.
Daily duties include supervising sales, marketing, fitness, and administrative teams, managing budgets, conducting performance reviews, and ensuring compliance with club standards. This multifaceted role demands balancing operational efficiency with member engagement to meet both financial and service goals.
General Managers at Crunch can progress to regional managerial roles or franchise ownership with proven success. The position builds skills in multi-department leadership, financial oversight, and community engagement, forming a strong foundation for senior executive roles within the fitness industry.
Crunch offers state-of-the-art training facilities and complimentary CPR/AED recertifications, enhancing managerial skills and safety knowledge. Additionally, the company fosters a culture of continuous learning through leadership meetings and performance feedback, empowering General Managers to grow within their roles.
Crunch Fitness emphasizes a ‘no judgment’ philosophy combining fitness with entertainment, requiring General Managers to champion inclusivity and fun while driving business results. This unique culture supports innovative marketing and community outreach, differentiating the managerial experience from traditional gym roles.
While a four-year college degree is preferred, Crunch prioritizes candidates with hands-on gym management experience and strong leadership capabilities. Local candidates with certifications in CPR/AED and familiarity with fitness industry standards often have an edge in the hiring process.
General Managers in Roswell typically earn between $65,000 and $85,000 annually, influenced by experience and performance bonuses. This range aligns competitively with national averages for fitness management positions, factoring in local cost of living and market demand.
Candidates can anticipate a multi-stage interview process focusing on leadership skills, operational knowledge, and cultural fit with Crunch’s values. Expect scenario-based questions and discussions on sales strategy, team motivation, and customer service excellence to demonstrate readiness for the role.