NexlintoGeneral Manager
Company : Crunch Fitness
Location : Cornelius, NC, 28031
Job Type : Full Time / Part Time
Date Posted : 6 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Thriving as a General Manager at Crunch Fitness demands strong team-building skills, decisive problem-solving, and the ability to foster a motivating environment. Leadership that balances operational oversight with empathy drives member satisfaction and staff productivity, crucial for maintaining Crunch's unique 'no judgment' gym culture.
In Cornelius, NC, a General Manager must tailor marketing and community outreach to local demographics, balancing health trends with regional preferences. Staying aware of competitor gyms and engaging with neighborhood businesses enhances lead generation, ensuring that membership and revenue targets align with the area's active lifestyle.
Coordinating fitness, sales, marketing, and administrative teams can lead to communication bottlenecks and resource allocation conflicts. A General Manager must prioritize clear policies and regular meetings to synchronize efforts, maintaining operational smoothness while responding promptly to member feedback and staff needs.
While a four-year degree is often favored, certifications like CPR/AED and experience in gym management enhance a candidate's profile. In North Carolina's evolving fitness market, credentials demonstrating leadership and safety knowledge support compliance with local regulations and improve operational credibility.
Cornelius has a growing fitness industry, making General Manager positions moderately competitive. Candidates who blend robust sales leadership with operational expertise and a passion for wellness stand out, especially those who can innovate member engagement and maintain high service standards.
Crunch Fitness provides General Managers with a dynamic environment featuring advanced fitness technology, a diverse member base, and a supportive corporate culture. Perks like competitive bonuses, free gym membership, and ongoing training opportunities empower managers to lead effectively and promote wellness authentically.
At Crunch Fitness, General Managers bridge sales ambitions and club operations by motivating sales teams, overseeing marketing initiatives, and ensuring smooth daily functions. This integration ensures membership growth aligns with service quality, creating a cohesive approach to achieving both financial and community objectives.
General Managers in Cornelius typically earn between $65,000 and $85,000 annually, influenced by experience and club size. Crunch Fitness's competitive pay, combined with bonus structures, reflects regional market rates, rewarding leadership that drives membership and operational excellence.
Unlike retail or manufacturing, a Crunch Fitness General Manager balances member experience with team motivation and fitness programming oversight. Daily tasks blend customer service, staff development, and revenue tracking, requiring agility to maintain a welcoming atmosphere while meeting sales and operational targets.
General Managers at Crunch Fitness can advance to regional management or corporate leadership roles by demonstrating consistent sales success, operational mastery, and team leadership. The company's growth and franchise model provide pathways for expanding influence within the fitness industry nationally.