NexlintoGeneral Manager
Company : Crunch Fitness
Location : Mesa, AZ, 85201
Job Type : Full Time / Part Time
Date Posted : 6 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Mesa's fitness industry is growing, but general manager positions at gyms like Crunch Fitness remain competitive due to the city's expanding health-conscious population. Candidates with strong leadership and operational skills often stand out, as employers seek professionals who can drive membership growth and maintain high service standards.
While a 4-year degree is preferred, certifications such as CPR/AED re-certifications and fitness management credentials are highly valued in Mesa. These demonstrate a commitment to safety and industry standards, aligning well with Crunch Fitness's focus on a welcoming and professional gym environment.
Effective general managers exhibit decisive leadership, excellent communication, and team-building prowess. They must balance motivating sales teams, overseeing operations, and fostering a positive culture, ensuring smooth collaboration between departments like fitness, marketing, and accounting.
General managers often progress to regional or franchise leadership roles by mastering operational oversight and sales growth. Demonstrating success in managing diverse teams and financial targets can open pathways to executive positions in larger gym chains or wellness corporations.
Daily focus areas include driving membership sales, ensuring club cleanliness and safety, managing payroll, and resolving member concerns. Additionally, hosting team meetings and reinforcing company policies helps maintain operational excellence and staff engagement.
Crunch Fitness integrates its inclusive philosophy by encouraging general managers to promote teamwork and member satisfaction. Managers play a key role in cultivating a welcoming environment through staff training and community outreach that supports diversity and wellness for all.
Crunch Fitness emphasizes blending fitness with entertainment, so general managers must innovate to keep the club engaging while meeting financial goals. Balancing creative marketing campaigns with operational discipline is essential to uphold Crunch’s brand and member experience.
General Managers in Mesa typically earn between $65,000 and $85,000 annually, depending on experience and club size. Positions at Crunch Fitness offer competitive compensation plus bonuses, reflecting responsibilities in sales leadership and multi-department management.
Beyond standard perks like health insurance and paid time off, Crunch Fitness offers free gym membership and complimentary CPR/AED re-certifications. These incentives support both personal wellness and professional development tailored to fitness management roles.
Experience at Crunch Fitness equips managers with skills in team leadership, financial oversight, and membership growth, valued across health and wellness sectors. This background can facilitate transitions into senior management roles in gyms, wellness centers, or franchise operations nationwide.