NexlintoGeneral Manager
Company : Crunch Fitness
Location : Decatur, GA, 30036
Job Type : Full Time / Part Time
Date Posted : 7 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
At Crunch Fitness in Decatur, a General Manager drives membership growth by leading sales initiatives, motivating the team, and executing targeted marketing campaigns. Their strategic role in community outreach and personalized member experiences directly boosts recruitment and retention in a competitive local fitness market.
Strong leadership in gym operations involves fostering teamwork, making decisive calls, and maintaining high service standards. Effective General Managers balance people management with operational oversight, ensuring staff are motivated and the facility runs smoothly, all essential for maintaining member satisfaction and club success.
Daily tasks include overseeing multiple departments such as sales, marketing, and fitness, handling payroll approvals, resolving member issues, and monitoring club performance metrics. This hands-on management ensures operational efficiency and a welcoming atmosphere that aligns with business goals.
Crunch Fitness offers General Managers access to premier fitness equipment, a bonus-driven compensation plan, and complimentary CPR/AED training. The brand’s unique 'no judgments' philosophy fosters inclusive leadership, encouraging innovative team management and community engagement within Decatur’s diverse market.
Holding a General Manager position at Crunch Fitness opens pathways to regional leadership roles through exposure to multi-department management and strategic sales initiatives. The company’s supportive culture and training resources empower managers to refine skills vital for advancing in the competitive fitness industry.
Decatur’s growing fitness sector increases demand for skilled General Managers, especially those with club management experience. Hiring competition is influenced by local market saturation, candidate leadership capabilities, and familiarity with operational technologies, making well-rounded applicants highly sought after.
While a four-year degree is favored, certifications like CPR/AED re-certifications—often provided by employers like Crunch Fitness—along with experience in gym operations, enhance a candidate’s profile. Understanding local health regulations and fitness trends also adds valuable credibility in Decatur’s market.
General Managers in Decatur typically earn between $65,000 and $85,000 annually, influenced by experience and company size. Crunch Fitness offers competitive compensation plus bonuses, reflecting the role’s significant responsibility in driving sales, operational efficiency, and member satisfaction.
Crunch Fitness aligns its General Managers with a 'no judgment' culture, encouraging authentic leadership and inclusivity. Managers lead by example in promoting fun, engaging fitness experiences while balancing operational excellence, fostering team motivation, and supporting community-focused initiatives.
Unlike typical general management roles, the Crunch Fitness GM role blends operational oversight with active participation in fitness culture. Managers navigate multi-departmental leadership while nurturing a vibrant atmosphere that emphasizes entertainment and inclusivity, catering to Decatur’s diverse clientele.