NexlintoPersonal Training Manager
Company : Crunch Fitness
Location : Buford, GA, 30518
Job Type : Full Time / Part Time
Date Posted : 4 February 2026
Position Summary:
The Personal Training Manager (PTM) leads the personal training department, driving client engagement, revenue growth, and team performance. The PTM is responsible for hiring, training, and developing trainers, while creating a motivating, results-oriented environment that delivers exceptional member experiences.
Key Responsibilities:
- Recruit, train, and develop a high-performing personal training team.
- Drive revenue and client retention through effective programs and sales strategies.
- Deliver and maintain high-quality personal training services.
- Motivate and inspire both staff and clients to achieve fitness goals.
- Lead by example with professionalism, integrity, and a positive attitude.
- Manage scheduling, reporting, and departmental goals.
- Support member outreach and engagement initiatives.
Qualifications:
- Current CPR certification.
- Nationally recognized personal training certification (e.g., NASM, ACE, ACSM, NSCA, NESTA, NFPT, IFPA, Cooper Institute).
- Proven success leading a team in a performance-driven environment.
- Strong communication, organizational, and time-management skills.
- High level of professionalism, integrity, and customer service skills.
- Outgoing, motivational, and competitive personality.
- Ability to lift 50 lbs. and perform physical duties (spotting, lifting, standing, walking).
Compensation & Benefits:
- Earning potential: $90,000–$150,000 (base + bonuses/commissions)
- Medical, Dental, and Vision insurance
- 401(k)
- Paid Time Off (PTO)
- Life insurance & short-term disability coverage
- Free Crunch Fitness membership
- Discounted personal training sessions
- Continuing education support
- Career growth opportunities in a rapidly expanding company
About Company:
Crunch Fitness believes in making serious exercise fun through a unique mix of fitness and entertainment, all under our "No Judgments" hilosophy. With 50+ locations open and 100+ planned, we’re one of the fastest-growing fitness companies in the country. CR Fitness, a leading franchisee of Crunch, is rapidly expanding throughout Florida, Georgia, North Carolina, and Texas — offering unmatched value to members and career opportunities for fitness professionals.
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Frequently Asked Questions
In Buford, GA, certifications like NASM, ACE, ACSM, and NSCA stand out for a Personal Training Manager, reflecting local fitness industry standards. Employers prioritize credentials that demonstrate advanced knowledge, ensuring trainers meet regional client expectations and safety regulations.
Crunch Fitness emphasizes a 'no judgments' culture combined with entertainment-driven workouts, so managing a personal training team here requires fostering motivation and inclusivity, alongside driving revenue—balancing fun with professionalism to create unique member experiences.
Success hinges on inspiring a competitive yet supportive atmosphere, excellent communication skills, and the ability to develop trainers through targeted coaching. A results-oriented mindset combined with integrity ensures the team meets growth and client satisfaction goals.
The Buford area shows moderate demand for fitness leadership, but competition among qualified personal training managers is increasing due to the expanding wellness market. Demonstrating specialized certifications and leadership experience can significantly boost job prospects locally.
Crunch Fitness offers a competitive compensation package for Personal Training Managers in Buford, with total earnings between $90,000 and $150,000 annually, combining base salary with bonuses and commissions tied to client retention and revenue targets.
With over 50 open sites and rapid expansion, Crunch Fitness provides upward mobility through leadership roles across multiple locations, specialization in training development, and involvement in strategic growth initiatives, ideal for ambitious managers seeking long-term fitness careers.
Yes, Crunch Fitness invests in its Personal Training Managers by offering continuing education support, encouraging certification renewals and skill advancement, which helps managers stay current with industry trends and enhance team training quality.
Balancing scheduling ensures optimal trainer availability, while detailed reporting tracks client progress and revenue metrics. This dual focus demands strong organizational skills to maintain smooth operations and meet departmental goals efficiently.
The role requires physical engagement such as lifting up to 50 lbs, spotting clients during workouts, and being active on the floor. This hands-on involvement supports team leadership and member safety within a dynamic fitness environment.
They drive client retention by implementing innovative training programs, motivating trainers to deliver personalized coaching, and fostering a welcoming atmosphere that aligns with Crunch’s unique 'no judgments' philosophy, boosting overall member satisfaction.