NexlintoGeneral Manager
Company : Crunch Fitness
Location : Somerset, NJ, 08873
Job Type : Full Time / Part Time
Date Posted : 4 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
A General Manager at a gym like Crunch Fitness thrives by blending motivational skills with clear communication and proactive problem-solving. Leading diverse teams, setting measurable goals, and fostering a positive culture are essential to boost membership sales and maintain operational excellence.
Managing a gym involves juggling sales targets, member satisfaction, and facility upkeep simultaneously. Unlike standard management jobs, a General Manager here must integrate health and safety standards with marketing initiatives and team leadership, ensuring a dynamic yet safe environment for both staff and members.
Starting as a General Manager at Crunch Fitness can lead to regional or franchise ownership roles, or senior operational positions within the health and wellness industry. Growing expertise in sales management, financial oversight, and team leadership opens doors to executive-level careers focused on expanding gym networks.
In Somerset, NJ, General Managers at fitness centers typically earn between $65,000 and $85,000 annually, depending on experience and performance bonuses. Competitive pay reflects the role’s responsibility for driving revenue, managing diverse teams, and maintaining high service standards.
While a four-year degree is often preferred, certifications such as CPR/AED re-certifications and fitness management credentials enhance a candidate’s appeal. Local employers value candidates who demonstrate leadership and operational expertise aligned with New Jersey’s health and safety regulations.
Somerset’s fitness industry sees moderate competition for General Manager roles, bolstered by steady demand for wellness services. The area’s population density and health-conscious culture create consistent openings, though candidates with strong leadership and sales skills stand out in the applicant pool.
Crunch Fitness emphasizes a 'no judgments' philosophy paired with entertainment-driven workouts, requiring General Managers to foster an inclusive culture while balancing high operational standards. The role demands innovative leadership to maintain member engagement and drive sales in a fun, dynamic setting.
Crunch Fitness equips General Managers with state-of-the-art facilities, robust sales tracking systems, and ongoing training opportunities. Leadership is encouraged to implement creative marketing and team motivation strategies, backed by competitive bonuses that reward achieving financial goals.
General Managers hold broader responsibility, including financial control, staff recruitment, and strategic planning, while assistant managers focus on daily operational support. Strong decision-making, advanced leadership, and comprehensive knowledge of fitness business metrics distinguish the General Manager role.
Candidates should assess commute times, regional salary standards, and the competitive fitness market. Understanding Somerset’s community demographics and Crunch Fitness’s brand ethos helps tailor applications and expectations to align with local member needs and company culture.