Job Description
The Foot & Ankle Sales Representative is responsible for promoting, demonstrating, and selling specialized orthopedic products focused on foot and ankle solutions to healthcare professionals. This role involves building strong clinical relationships, supporting product adoption in surgical and clinical settings, and driving territory sales growth. The ideal candidate is highly motivated, knowledgeable in medical or device sales, and comfortable working in fast-paced healthcare environments.
Key Responsibilities:
- Promote and sell foot and ankle medical devices and solutions within an assigned territory
- Develop and maintain strong relationships with surgeons, physicians, and clinical staff
- Provide product demonstrations and technical support in clinical and operating room environments
- Educate healthcare professionals on product features, benefits, and proper usage
- Support surgical cases and ensure product availability and readiness
- Achieve or exceed territory sales goals and performance targets
- Monitor market trends, competitor activity, and customer needs
- Maintain accurate sales records, forecasts, and activity reports
- Participate in training programs, conferences, and product education events
- Ensure compliance with healthcare regulations and company policies
Success Factors:
- Strong relationship-building and consultative sales skills
- Clinical aptitude and ability to understand surgical procedures
- Excellent communication and presentation abilities
- Self-motivated with strong territory management skills
- High level of professionalism and adaptability
Required Skills:
- Knowledge of medical terminology and healthcare environments
- Ability to present technical information clearly and effectively
- Strong organizational and time management skills
- Proficiency in CRM systems and sales reporting tools
- Ability to travel frequently within assigned territory
Qualifications:
- Bachelor's degree in business, life sciences, or related field preferred
- 1–3 years of medical device or healthcare sales experience preferred
- Operating room or clinical support experience is a plus
- Valid driver’s license and willingness to travel
Physical Requirements:
- Ability to stand for extended periods during procedures or demonstrations
- Capability to lift instrument trays or product cases up to 50 lbs
- Manual dexterity for handling surgical instruments and devices
Work Environment:
Field-based position requiring frequent travel to hospitals, clinics, and surgical centers. The role may involve time in operating rooms, exposure to medical equipment, and adherence to strict sterile and safety protocols.
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Frequently Asked Questions
Success in this role hinges on blending deep orthopedic insight with persuasive communication. Representatives must understand surgical procedures and product technicalities to effectively support surgeons while also driving sales growth within the Hanover medical community.
Beyond selling, value comes from ensuring product readiness, providing hands-on demonstrations, and offering technical assistance in operating rooms. This active involvement builds trust with clinical teams and promotes smoother product adoption.
While not always mandatory, certifications in medical device sales or clinical education, along with a valid driver’s license, enhance credibility. Familiarity with local healthcare regulations and sterile protocols also matters greatly in Minnesota’s regulated hospital environments.
Hanover’s market is moderately competitive with growing demand for specialized sales reps. Candidates with surgical support experience and strong local clinical networks often stand out due to the region’s focus on advanced orthopedic care.
Typically, base salaries fall between $65,000 and $85,000 annually, supplemented by performance bonuses. The total compensation reflects the specialized nature of medical device sales and the necessity for frequent travel within the assigned territory.
Stryker emphasizes comprehensive clinical support and ongoing training, equipping reps with cutting-edge product knowledge. Their commitment to innovation and strong brand presence in orthopedic markets offers sales reps enhanced opportunities for territory growth.
Stryker fosters a collaborative environment focused on continuous learning and compliance. Representatives benefit from structured educational programs and resources, encouraging professionalism and adaptability in fast-paced healthcare settings.
Daily tasks involve engaging with surgeons for product demonstrations, managing inventory readiness for procedures, updating CRM systems, and strategizing territory growth. Time spent in hospitals requires strict adherence to sterile protocols.
Proficiency in medical terminology, clinical procedure knowledge, and technical presentation skills are crucial. Adaptability to operate in operating rooms and strong relationship-building with healthcare professionals set top candidates apart.
Yes, successful reps often progress to senior sales roles, product specialists, or territory managers. Specialized knowledge in foot and ankle solutions can also open doors to clinical education or product development positions.