General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Running a Crunch Fitness gym in Akron requires blending strong operational leadership with fostering a welcoming, judgment-free culture. Managers must navigate local competition while motivating diverse teams, balancing sales goals with community engagement, and maintaining high service standards unique to Crunch’s entertainment-driven fitness model.
In Pennsylvania’s fitness sector, effective general managers often combine a college degree with at least 4 years of club management experience. Strong communication, tech-savviness, and leadership skills are crucial for driving sales, managing multi-department operations, and enhancing member retention amid competitive regional markets.
While not always mandatory, certifications like CPR/AED are highly valued for Akron fitness managers. Additionally, local knowledge of health regulations and experience with fitness industry standards help managers ensure safety compliance and build trust with members in this region.
Challenges include motivating sales teams amid fluctuating local demand, integrating personal training upsells effectively, and executing marketing campaigns that resonate with Akron’s diverse population. General managers must also track lead management meticulously to convert prospects into loyal members.
Akron’s general manager roles in fitness are moderately competitive, reflecting the city’s growing wellness focus but smaller size compared to metro hubs. Candidates with demonstrated operational expertise and local network connections often have an edge securing positions here.
General managers at Crunch Fitness in Akron typically earn between $55,000 and $70,000 annually, reflecting regional cost of living and industry standards. Additional income often comes from performance bonuses tied to membership growth and operational efficiency.
Crunch Fitness values leaders who foster inclusivity, motivate teams through positive reinforcement, and maintain transparent communication. General managers must balance operational rigor with empathy to uphold a welcoming environment that encourages member and staff diversity.
Unlike broader retail or hospitality positions, Crunch Fitness GMs oversee specialized departments like fitness, personal training, and community outreach while ensuring health and safety standards. They also actively promote fitness programs and manage membership sales pipelines tailored to the wellness industry.
Crunch Fitness provides state-of-the-art training facilities, ongoing CPR/AED certification, and technology systems for lead tracking and payroll. This support empowers GMs in Akron to lead confidently, optimize club performance, and cultivate a motivated team culture.
Crunch Fitness offers GMs a dynamic environment combining health, entertainment, and community impact. Career growth stems from hands-on experience managing diverse teams, mastering multi-department operations, and contributing to a fast-evolving brand with national reach.