General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Strong communication, decisiveness, and the ability to inspire a diverse team are crucial for a General Manager at a gym like Crunch Fitness. Balancing operational efficiency with member satisfaction requires proactive problem-solving and fostering a motivating atmosphere among staff.
Progression often includes moving into regional management or corporate leadership roles within fitness or wellness companies. Gaining expertise in sales, marketing, and financial oversight can open doors to senior executive positions in the health and fitness industry.
Local employers typically prefer candidates with over four years of management experience in gym or club settings. Demonstrated skills in sales, team leadership, and operational oversight are highly valued in the competitive Collegeville fitness market.
Crunch Fitness emphasizes a 'no judgment' culture blending fitness with entertainment, requiring General Managers to focus not only on sales and operations but also on creating an inclusive, motivating environment tailored to diverse members.
While a four-year degree is preferred, certifications like CPR/AED are often complemented by ongoing leadership and fitness management training. Crunch Fitness also offers complimentary CPR/AED recertifications to support staff readiness.
The demand remains moderate but steady, with growth in health-conscious communities fueling opportunities. Candidates with proven revenue management and team-building skills tend to stand out amid local competition.
General Managers in this region can expect salaries between $65,000 and $85,000 annually, often supplemented by performance bonuses and benefits like health insurance and gym memberships, reflecting the operational scope and local market rates.
Crunch Fitness provides perks such as free gym memberships, competitive bonuses, and comprehensive insurance packages, which combine to create a supportive environment that encourages both professional growth and personal wellness.
Balancing sales targets with member experience and maintaining club standards require adaptive leadership. Successful managers develop strong conflict resolution skills and prioritize team motivation to sustain operational excellence.
It’s fundamental. The General Manager must champion Crunch’s 'no judgments' philosophy by cultivating an inclusive workplace that respects diverse backgrounds, which helps attract a broad member base and enhances team cohesion.