NexlintoGeneral Manager
Company : Crunch Fitness
Location : Matthews, NC, 28105
Job Type : Full Time / Part Time
Date Posted : 6 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Matthews, NC hosts a growing fitness market with increasing demand for experienced General Managers. Competition remains moderate, with Crunch Fitness valuing candidates who combine leadership with community engagement. Local gyms seek managers adept in sales growth and team motivation, making strong operational skills a key differentiator here.
While a 4-year degree is favored, Matthews fitness centers often prioritize hands-on management experience and CPR/AED certification. Crunch Fitness offers complimentary re-certifications, highlighting the importance of safety qualifications alongside business acumen in this region’s health and wellness sector.
A General Manager stands out by blending strategic oversight with frontline leadership, balancing revenue growth, team motivation, and operational excellence. Unlike narrower managerial roles, this position demands versatility across sales, finance, and member experience, requiring proactive decision-making and resilience in dynamic environments.
Building a track record of exceeding financial targets and fostering high-performing teams opens pathways to regional management. Demonstrating mastery in multi-department coordination, community partnerships, and strategic marketing can position a General Manager for advancement within Crunch Fitness or similar fitness franchises.
Managing diverse departments, resolving member issues swiftly, and driving consistent sales growth are daily hurdles. The role demands juggling operational standards with motivating staff in a ‘no judgment’ culture, requiring adaptability, clear communication, and a hands-on approach to maintain a vibrant member experience.
Crunch Fitness emphasizes a ‘no judgment’ philosophy, expecting General Managers to cultivate an inclusive, motivating atmosphere. Leadership here involves championing diversity, supporting staff development, and integrating entertainment with fitness, setting it apart from traditional gym management roles.
General Managers at Crunch Fitness in Matthews typically earn between $65,000 and $85,000 annually, depending on experience and performance bonuses. This aligns with regional fitness management trends, reflecting responsibilities spanning operations, sales leadership, and community engagement.
Unlike retail or factory settings, this role intertwines fitness industry dynamics with entertainment-driven member experiences. It demands unique skills in wellness program integration, client retention through personal training initiatives, and fostering a lively, inclusive club environment.
Yes, adherence to rigorous cleanliness and safety measures tailored to fitness environments is critical. Additionally, the General Manager ensures compliance with CPR/AED certifications, member safety, and maintenance protocols, reflecting Crunch’s commitment to a secure workout space.
Effective tactics include leading motivated sales teams, leveraging community partnerships, and executing targeted marketing campaigns. Integrating personal training upsells and optimizing lead management systems further drive membership and boost club profitability.