NexlintoGeneral Manager
Company : Crunch Fitness
Location : Kannapolis, NC, 28082
Job Type : Full Time / Part Time
Date Posted : 6 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
In Kannapolis, a General Manager often juggles hitting membership and revenue benchmarks while ensuring seamless daily operations. This involves motivating sales teams, overseeing multiple departments, and maintaining high standards of cleanliness and member satisfaction to foster a thriving gym environment.
Effective General Managers demonstrate strong team-building skills, clear communication, and the ability to inspire staff toward common goals. At Crunch Fitness, fostering a motivating culture and providing consistent feedback are key to driving both operational success and member retention.
Yes, managing a gym requires balancing member safety, equipment maintenance, and service quality alongside sales goals. Unlike traditional retail, it also demands promoting health programs and maintaining a welcoming atmosphere that aligns with fitness and wellness values.
Crunch Fitness offers a dynamic culture blending fitness with entertainment, competitive pay, and robust benefits including complimentary gym membership and health insurance. This environment supports leadership growth while emphasizing a no-judgment philosophy that values diversity and innovation.
At Crunch Fitness, the General Manager role uniquely combines operational oversight with a strong focus on sales leadership and community outreach. The brand’s commitment to an inclusive, fun atmosphere sets it apart, requiring managers to balance business goals with fostering member engagement.
General Managers in Kannapolis typically earn between $65,000 and $85,000 annually, depending on experience and company size. Crunch Fitness likely offers competitive compensation aligned with this range, plus bonuses tied to membership and revenue achievements.
The Kannapolis region shows growing interest in health and wellness, increasing demand for skilled General Managers to lead local gyms. This trend offers promising opportunities for experienced candidates eager to drive operational excellence in fitness environments.
While a four-year degree and management experience are highly valued, certifications like CPR/AED are often preferred or provided. Crunch Fitness, for instance, offers complimentary CPR/AED re-certifications, highlighting a commitment to safety and professional development.
Emphasize leadership, effective communication, sales management, and organizational skills. Demonstrating experience in team motivation, operational oversight, and proficiency with tools like Microsoft Word and Excel can significantly boost your application.
Absolutely. Crunch Fitness values leadership growth, and excelling as a General Manager can open doors to regional management or franchise ownership roles, especially given the company’s focus on performance metrics and team development.