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General Manager

Company : Crunch Fitness

Location : Rossford, OH, 43460

Job Type : Full Time / Part Time

Date Posted : 9 February 2026

Crunch Fitness

Company Overview:

Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.

Why Join Crunch?

Benefits & Perks:

  • Access to state-of-the-art training areas and premier fitness equipment
  • Competitive compensation and bonus structure
  • Complimentary CPR/AED re-certifications
  • Health, dental, vision, disability, and life insurance
  • Vacation, holidays, and time-off benefits
  • Free Crunch gym membership
  • Employee discounts on services and merchandise

Key Responsibilities:

Administration & Organization:

  • Understand and enforce standard operating procedures and policies
  • Communicate company policies to staff
  • Promote teamwork and productivity
  • Recruit and hire high-quality talent
  • Demonstrate leadership in decision-making

Sales & Revenue Management:

  • Motivate and manage the sales team
  • Achieve membership and revenue goals
  • Drive lead generation through team initiatives
  • Ensure proper use of tracking forms and lead management systems
  • Oversee marketing promotions and campaign execution
  • Support community outreach and business partnerships
  • Conduct regular sales meetings and performance reviews

Personal Training Revenue Management:

  • Meet PT revenue and session goals
  • Integrate PT packages into sales processes
  • Promote orientation sessions and program upsells

Operations Management:

  • Oversee departments: Fitness, Sales, Marketing, Accounting, IT
  • Resolve member concerns professionally and promptly
  • Maintain club standards for cleanliness, safety, and maintenance
  • Approve and process payroll
  • Foster a professional, welcoming member experience

Financial Management:

  • Manage budgets and income statements
  • Control expenses and purchasing
  • Execute corrective actions when goals aren’t met

Leadership & Motivation:

  • Set the tone as a role model for staff
  • Host weekly team and individual meetings
  • Maintain a positive, motivating, and feedback-driven culture

Accountabilities:

  • Achieve sales and financial targets
  • Control payroll and administrative costs
  • Maintain operational standards and safety protocols
  • Track and report club performance metrics
  • Stay informed on industry competitors

Measurement Standards:

  • Financial goals met or exceeded
  • High cleanliness and service standards
  • Effective leadership and team development
  • Member retention and satisfaction
  • Timely task completion
  • Adherence to Crunch policies

Qualifications:

Education:

  • 4-year college degree preferred

Experience:

  • 4+ years of gym/club management preferred

Skills:

  • Exceptional verbal and written communication
  • Strong leadership and team-building skills
  • Organized, proactive, and goal-oriented
  • Excellent customer service and administrative abilities
  • Tech-savvy with proficiency in Microsoft Word and Excel

Equal Opportunity Employer:

Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.

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Frequently Asked Questions

At Crunch Fitness Rossford, a General Manager plays a vital role in fostering local partnerships and supporting community events, which helps boost membership and brand presence. Engaging with the community aligns with the company's wellness mission and drives lead generation through meaningful connections.

Leadership at Crunch Fitness involves setting a motivating tone, conducting regular meetings, and providing feedback. This culture-building approach enhances collaboration, accountability, and ultimately improves sales and operational performance within the fitness club environment.

General Managers often advance to regional or area management positions, overseeing multiple clubs. Alternatively, some pivot to corporate roles focusing on operations, marketing, or training development, leveraging their leadership and financial management experience gained on the gym floor.

While a four-year degree is preferred, certifications such as CPR/AED are often required or offered as part of benefits. Local employers may value experience with health and safety regulations relevant in Ohio, enhancing a candidate’s eligibility and readiness for management positions.

Crunch Fitness emphasizes a ‘no judgments’ philosophy blending fitness with entertainment, so its General Managers must excel in creating inclusive atmospheres and innovative sales strategies. This culture-focused leadership differentiates it from traditional fitness management roles locally.

Rossford’s fitness industry is growing steadily, but General Manager roles remain selective due to the blend of operational, sales, and leadership expertise required. Candidates with strong communication skills and tech-savviness often stand out amidst moderate local competition.

General Managers at Crunch Fitness in Rossford typically earn between $65,000 and $85,000 annually, reflecting the club management sector's standards in Ohio. Bonuses and benefits like gym membership and health insurance add considerable value to the total compensation package.

Crunch Fitness’ distinct ‘no judgments’ ethos requires General Managers to balance high sales targets with fostering a welcoming, diverse environment. Managing such a dynamic culture demands adaptability, emotional intelligence, and innovative motivation techniques.

The General Manager must juggle budget management, expense control, and payroll approval alongside operational duties like staff coordination and member satisfaction, ensuring financial targets are met without compromising the club’s service quality.

Crunch Fitness seeks candidates with strong leadership, sales acumen, and exceptional communication. Proficiency in Microsoft Office and the ability to foster teamwork while maintaining operational excellence are also critical for success in their management roles.

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