NexlintoGeneral Manager
Company : Crunch Fitness
Location : Middletown, NJ, 07748
Job Type : Full Time / Part Time
Date Posted : 4 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
A standout General Manager at Crunch Fitness excels in motivating diverse teams, balancing operational efficiency with member satisfaction, and driving sales through innovative strategies. Strong communication and adaptability to a dynamic gym environment are crucial for fostering a positive culture that aligns with Crunch’s 'no judgment' philosophy.
At Crunch Fitness Middletown, the General Manager plays a vital role in building partnerships and organizing local outreach initiatives. This involvement not only boosts brand visibility but also strengthens member loyalty by embedding the gym within the local wellness community and supporting health-focused events.
While a 4-year degree is favored, certifications such as CPR/AED re-certifications are highly valued in Middletown gyms. These credentials demonstrate a commitment to member safety and operational excellence, which are essential in maintaining the high standards expected at Crunch Fitness.
Middletown's fitness sector demands skilled General Managers due to a growing health-conscious population. Candidates with over four years of club management experience and strong sales leadership typically face moderate competition, with employers like Crunch Fitness seeking talent that can elevate both member experience and revenue.
Daily hurdles often include balancing staff coordination, handling member issues promptly, managing budget constraints, and ensuring marketing campaigns hit targets. Effective multitasking and proactive problem-solving help General Managers maintain smooth operations and uphold Crunch’s clean, safe environment.
Crunch Fitness General Managers uniquely merge fitness industry expertise with entertainment-driven customer engagement, unlike traditional retail or hospitality. Their focus spans operational leadership, sales growth, and cultivating a motivating atmosphere, tailored to health and wellness enthusiasts rather than general consumers.
General Managers in Middletown fitness centers typically earn between $70,000 and $90,000 annually, influenced by experience and performance bonuses. Crunch Fitness’s competitive pay package often includes incentives tied to membership growth and operational goals, reflecting the role’s leadership demands.
Crunch Fitness invests in ongoing leadership development through training, performance feedback, and promotional pathways. General Managers demonstrating consistent success in sales and operations may access opportunities for regional management roles or specialized positions, fostering long-term career growth.
Managing payroll and budgets at Crunch Fitness requires careful alignment with club performance metrics and company policies. Unlike broader managerial roles, this position demands specific attention to fitness industry standards, including membership revenue tracking and expense control to optimize profitability.
Strong candidates embrace Crunch Fitness’s inclusive, energetic culture, combining operational savvy with a passion for innovative fitness experiences. They excel at motivating diverse teams, driving creative sales strategies, and maintaining a welcoming environment that reflects the brand’s ‘no judgments’ ethos.