General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
In Chandler's competitive fitness market, a General Manager at Crunch Fitness must skillfully align sales objectives with effective leadership. This involves inspiring the sales team through regular meetings, setting clear revenue goals, and fostering a vibrant culture that drives membership growth while maintaining high staff morale.
Successful fitness General Managers demonstrate strong communication, decisive problem-solving, and the ability to cultivate teamwork. They are proactive, goal-oriented, and adept at managing diverse departments, ensuring operational excellence while motivating staff to achieve both sales and service standards.
Starting as a gym General Manager can lead to regional management or franchise ownership roles. Building skills in multi-department oversight, financial acumen, and strategic marketing opens pathways to executive positions within fitness chains or broader operations management in health and wellness sectors.
Crunch Fitness' inclusive culture requires General Managers to foster a welcoming environment that values diversity and respect. This approach impacts hiring practices, member interactions, and team dynamics, encouraging managers to lead with empathy and reinforce a judgment-free atmosphere.
Chandler's growing population and active lifestyle culture create high demand but also fierce competition among gyms. General Managers here must adapt marketing strategies to local preferences, manage peak-hour crowds efficiently, and maintain superior facility standards to stand out.
The fitness sector in Chandler is expanding, but experienced General Managers remain in demand. Candidates with proven operational leadership, sales success, and community engagement skills find an advantage in securing roles at prominent gyms like Crunch Fitness.
General Managers in Chandler's fitness industry typically earn between $65,000 and $85,000 annually, depending on experience and performance bonuses. Crunch Fitness offers competitive pay complemented by benefits like health insurance and gym membership perks.
Crunch Fitness equips General Managers with advanced tracking tools and a supportive leadership framework. Managers receive training on budget management, sales tactics, and team development, ensuring they can effectively meet revenue goals while maintaining club standards.
Crunch Fitness combines fitness with entertainment, creating a unique environment that challenges General Managers to innovate in member engagement and staff motivation. This role demands balancing operational rigor with fostering a lively, inclusive gym culture.
Proficiency in Microsoft Word and Excel is essential for managing reports and budgets. Additionally, familiarity with lead management systems and marketing platforms helps General Managers streamline sales processes and enhance community outreach.