General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Strong communication skills paired with decisive leadership are vital. For a General Manager at a gym like Crunch Fitness, motivating diverse teams and fostering a positive culture directly influence member satisfaction and operational success.
While core managerial skills overlap, fitness General Managers focus more on member experience and health compliance, retail managers prioritize inventory and sales flow, and factory managers emphasize production efficiency and safety standards.
Advancement often leads to regional or franchise oversight roles, corporate operations management, or specialized leadership in wellness program development, leveraging experience in multi-department coordination and financial stewardship.
Indeed, Crunch stands out with perks like complimentary gym memberships, comprehensive insurance packages, and ongoing CPR/AED certification support, creating an employee-focused environment that enhances job satisfaction.
Crunch emphasizes a 'no judgments' culture blending entertainment with exercise. Their General Managers drive not only operational targets but also a fun, inclusive atmosphere, requiring adaptable leadership aligned with this unique brand ethos.
Port Orange's growing fitness market creates steady demand, but competition remains moderate. Employers value candidates with multi-year gym management experience and community engagement skills to connect with the area's health-conscious population.
Salaries typically reflect the moderate Florida cost of living, with General Managers earning around $65,000 to $80,000 annually. Crunch Fitness offers competitive pay aligned with local standards, supplemented by bonuses and benefits.
General Managers here generally receive between $65,000 and $78,000 per year, augmented by performance bonuses. This reflects regional market rates and rewards operational success and team leadership within the fitness sector.
Proficiency in Microsoft Word and Excel is crucial for handling budgets, reports, and schedules. Familiarity with lead tracking systems and fitness management software also supports efficient sales and membership growth.
General Managers play a key role in building local partnerships and hosting promotional events, which drive lead generation and membership growth. Their leadership ensures marketing campaigns resonate with Port Orange's diverse clientele.