NexlintoGeneral Manager
Company : Crunch Fitness
Location : Alpharetta, GA, 30009
Job Type : Full Time / Part Time
Date Posted : 7 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Crunch Fitness expects its General Managers in Alpharetta to lead diverse teams while driving membership growth and operational excellence. Balancing fitness culture with business objectives, they must foster a motivating environment aligned with Crunch’s vibrant, no-judgment philosophy, ensuring both staff engagement and member satisfaction.
Strong communication, team motivation, and decisive problem-solving stand out for General Managers in fitness franchises. Candidates who can inspire staff, manage sales targets, and uphold facility standards thrive, especially when they adapt to dynamic environments blending health, service quality, and community outreach.
General Managers often progress to regional or corporate roles, expanding oversight to multiple clubs or strategic brand initiatives. Gaining expertise in operations, financial management, and marketing within fitness organizations like Crunch can pave the way toward executive leadership or franchise ownership opportunities.
Alpharetta’s growing population and active lifestyle culture create steady demand for fitness management jobs. Compared to Atlanta, Alpharetta offers a slightly less saturated market but competitive wages, making it attractive for General Managers seeking a balance between career growth and manageable competition.
Alpharetta traffic peaks during rush hours, so General Managers should evaluate proximity to the gym location to maintain punctuality and work-life balance. Public transit options are limited, so personal vehicle commuting is common, highlighting the importance of flexible scheduling to avoid congestion.
Daily tasks span supervising fitness, sales, and marketing teams, resolving member issues, and ensuring club cleanliness and safety. The role demands juggling budget monitoring with staff coaching, plus driving membership sales and personal training revenue, all while embodying Crunch’s energetic and inclusive culture.
General Managers in Alpharetta typically earn between $65,000 and $85,000 annually, reflecting local market rates and fitness sector standards. Compensation often includes performance bonuses tied to membership growth and revenue achievements, rewarding effective leadership and operational success at gyms like Crunch.
Crunch’s unique ‘no judgment’ culture sets it apart, emphasizing fun and inclusivity in fitness management. General Managers here engage more deeply with community programming and innovative marketing, alongside standard operational duties, fostering a lively environment distinct from traditional gym atmospheres.
Managing a vibrant, diverse membership base while meeting aggressive sales goals can create complex dynamics. Additionally, integrating entertainment elements with serious fitness requires creativity in team motivation and member engagement, demanding adaptability beyond conventional managerial skills.
Crunch emphasizes cultural fit with its inclusive, energetic brand during recruitment, seeking leaders who thrive in fast-paced, community-focused settings. The process often includes scenario-based assessments to evaluate leadership style and problem-solving aligned with their ‘no judgments’ philosophy.