Position Summary:
The Personal Training Manager (PTM) leads the personal training department, driving client engagement, revenue growth, and team performance. The PTM is responsible for hiring, training, and developing trainers, while creating a motivating, results-oriented environment that delivers exceptional member experiences.
Key Responsibilities:
- Recruit, train, and develop a high-performing personal training team.
- Drive revenue and client retention through effective programs and sales strategies.
- Deliver and maintain high-quality personal training services.
- Motivate and inspire both staff and clients to achieve fitness goals.
- Lead by example with professionalism, integrity, and a positive attitude.
- Manage scheduling, reporting, and departmental goals.
- Support member outreach and engagement initiatives.
Qualifications:
- Current CPR certification.
- Nationally recognized personal training certification (e.g., NASM, ACE, ACSM, NSCA, NESTA, NFPT, IFPA, Cooper Institute).
- Proven success leading a team in a performance-driven environment.
- Strong communication, organizational, and time-management skills.
- High level of professionalism, integrity, and customer service skills.
- Outgoing, motivational, and competitive personality.
- Ability to lift 50 lbs. and perform physical duties (spotting, lifting, standing, walking).
Compensation & Benefits:
- Earning potential: $90,000–$150,000 (base + bonuses/commissions)
- Medical, Dental, and Vision insurance
- 401(k)
- Paid Time Off (PTO)
- Life insurance & short-term disability coverage
- Free Crunch Fitness membership
- Discounted personal training sessions
- Continuing education support
- Career growth opportunities in a rapidly expanding company
About Company:
Crunch Fitness believes in making serious exercise fun through a unique mix of fitness and entertainment, all under our "No Judgments" hilosophy. With 50+ locations open and 100+ planned, we’re one of the fastest-growing fitness companies in the country. CR Fitness, a leading franchisee of Crunch, is rapidly expanding throughout Florida, Georgia, North Carolina, and Texas — offering unmatched value to members and career opportunities for fitness professionals.
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Frequently Asked Questions
Fairfax's growing fitness industry makes the Personal Training Manager position highly sought after, with numerous gyms expanding. Candidates with strong leadership and certified training credentials stand out, yet competition remains intense due to the area's affluent and health-conscious population.
Employers around Fairfax often prefer trainers holding NASM, ACE, or ACSM certifications, reflecting regional industry standards. These credentials demonstrate proven expertise and compliance with local health regulations, increasing hiring prospects in competitive fitness hubs like Fairfax.
Effective Personal Training Managers excel in inspiring teams, managing client relations, and driving departmental growth. Strong communication, motivational skills, and a goal-oriented mindset help foster a performance-driven culture that maximizes client retention and trainer development.
Stepping stones after managing personal training teams often include regional fitness director, wellness program coordinator, or corporate fitness consultant roles. This trajectory leverages managerial experience and deep knowledge of client engagement to expand influence within the fitness industry.
Balancing client satisfaction with team productivity often poses challenges, alongside managing scheduling conflicts and sustaining revenue targets. Navigating diverse client needs while keeping trainers motivated requires adaptability and strategic problem-solving within dynamic gym environments.
Crunch Fitness fosters upward mobility by offering continuing education, leadership development, and exposure to a rapidly expanding franchise network. Their 'no judgments' culture encourages innovation and client-focused strategies that help managers refine skills and climb organizational ranks.
Crunch Fitness emphasizes fun and inclusivity, expecting managers to cultivate a welcoming atmosphere that motivates both staff and members. This approach blends fitness with entertainment, requiring managers to lead with positivity and uphold the brand’s distinctive 'no judgments' ethos.
Compensation typically ranges from $90,000 to $150,000 annually, combining base pay with bonuses and commissions. This reflects Fairfax's competitive market and Crunch Fitness' incentive structure designed to reward revenue growth and team performance within the personal training department.
While Assistant Training Managers support daily operations and trainer oversight, Personal Training Managers hold full accountability for departmental leadership, revenue targets, and strategic program development, making key decisions that drive overall performance and client success.
Yes, programs focusing on fitness leadership, sales strategies, and team motivation enhance readiness. Certifications coupled with hands-on experience in high-energy gyms like Crunch Fitness prepare candidates to effectively lead departments and meet business objectives.