NexlintoGeneral Manager
Company : Crunch Fitness
Location : Florence, NJ, 08518
Job Type : Full Time / Part Time
Date Posted : 4 February 2026
General Manager
Department: Operations
Reports To: Franchise Owner / Regional Manager
Company Overview:
Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.
Why Join Crunch?
Benefits & Perks:
- Access to state-of-the-art training areas and premier fitness equipment
- Competitive compensation and bonus structure
- Complimentary CPR/AED re-certifications
- Health, dental, vision, disability, and life insurance
- Vacation, holidays, and time-off benefits
- Free Crunch gym membership
- Employee discounts on services and merchandise
Key Responsibilities:
Administration & Organization:
- Understand and enforce standard operating procedures and policies
- Communicate company policies to staff
- Promote teamwork and productivity
- Recruit and hire high-quality talent
- Demonstrate leadership in decision-making
Sales & Revenue Management:
- Motivate and manage the sales team
- Achieve membership and revenue goals
- Drive lead generation through team initiatives
- Ensure proper use of tracking forms and lead management systems
- Oversee marketing promotions and campaign execution
- Support community outreach and business partnerships
- Conduct regular sales meetings and performance reviews
Personal Training Revenue Management:
- Meet PT revenue and session goals
- Integrate PT packages into sales processes
- Promote orientation sessions and program upsells
Operations Management:
- Oversee departments: Fitness, Sales, Marketing, Accounting, IT
- Resolve member concerns professionally and promptly
- Maintain club standards for cleanliness, safety, and maintenance
- Approve and process payroll
- Foster a professional, welcoming member experience
Financial Management:
- Manage budgets and income statements
- Control expenses and purchasing
- Execute corrective actions when goals aren’t met
Leadership & Motivation:
- Set the tone as a role model for staff
- Host weekly team and individual meetings
- Maintain a positive, motivating, and feedback-driven culture
Accountabilities:
- Achieve sales and financial targets
- Control payroll and administrative costs
- Maintain operational standards and safety protocols
- Track and report club performance metrics
- Stay informed on industry competitors
Measurement Standards:
- Financial goals met or exceeded
- High cleanliness and service standards
- Effective leadership and team development
- Member retention and satisfaction
- Timely task completion
- Adherence to Crunch policies
Qualifications:
Education:
- 4-year college degree preferred
Experience:
- 4+ years of gym/club management preferred
Skills:
- Exceptional verbal and written communication
- Strong leadership and team-building skills
- Organized, proactive, and goal-oriented
- Excellent customer service and administrative abilities
- Tech-savvy with proficiency in Microsoft Word and Excel
Equal Opportunity Employer:
Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.
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Frequently Asked Questions
Thriving as a General Manager at Crunch Fitness hinges on empowering teams through clear communication, fostering motivation, and driving results while maintaining a fun, inclusive atmosphere. Strong decision-making and adaptability ensure operational goals align with the brand’s unique ‘no judgment’ culture, enhancing member satisfaction and staff cohesion.
General Managers in Florence, NJ often balance a tight-knit community vibe with operational rigor, unlike the fast-paced demands of big cities. The role involves closer member interaction and localized marketing efforts, while still managing multi-department operations. This blend offers a meaningful leadership experience with manageable commute stress and regional hiring advantages.
Experience as a General Manager at Crunch Fitness can open doors to higher regional management positions, franchise ownership opportunities, or specialized roles in operations leadership across the health and wellness industry. Proven success in team development and financial oversight often accelerates progression into strategic executive functions.
While formal certifications aren’t mandatory in Florence’s fitness sector, CPR/AED re-certification and familiarity with gym operations software greatly enhance candidacy. Employers like Crunch Fitness value practical leadership experience combined with ongoing professional development to meet safety and service standards.
Managing diverse departments such as sales, marketing, and fitness within a vibrant, judgment-free gym culture presents challenges like aligning staff goals with member expectations. Location-specific factors include maintaining high cleanliness standards and fostering community ties in a suburban market, requiring strong multitasking and local outreach skills.
Crunch Fitness emphasizes a blend of entertainment and serious fitness, requiring General Managers to innovate beyond traditional gym management. Their ‘no judgment’ philosophy demands leadership that balances operational excellence with creating an inclusive, motivating environment distinct from more conventional clubs.
General Managers in the Florence, NJ area typically earn between $65,000 and $85,000 annually, depending on experience and performance bonuses. Crunch Fitness offers competitive pay aligned with the fitness industry standard, supplemented by benefits like gym membership and health insurance.
Crunch Fitness sharpens leadership skills through multifaceted operations oversight, including budget management, team motivation, and community engagement. This role builds a versatile skill set applicable across retail, healthcare, and service industries, particularly in dynamic, customer-focused environments.
Florence’s growing health-conscious population fuels steady demand for experienced General Managers at gyms like Crunch Fitness. While competition exists, the region’s expanding wellness market and Crunch’s brand presence create favorable conditions for qualified leaders seeking stable openings.
Success metrics include hitting membership sales targets, maintaining high member retention rates, ensuring club cleanliness and safety, and leading a motivated, productive team. Monitoring financial statements and payroll efficiency also directly impact club profitability and operational sustainability.