General Manager

General Manager

Department: Operations

Reports To: Franchise Owner / Regional Manager

Company Overview:

Crunch is a No Judgment Gym that fuses fitness with entertainment to make serious exercise fun. Our 'No Judgments' philosophy welcomes a diverse group of professionals who are passionate about changing lives through health and wellness.

Why Join Crunch?

Benefits & Perks:

• Access to state-of-the-art training areas and premier fitness equipment
• Competitive compensation and bonus structure
• Complimentary CPR/AED re-certifications
• Health, dental, vision, disability, and life insurance
• Vacation, holidays, and time-off benefits
• Free Crunch gym membership
• Employee discounts on services and merchandise

Key Responsibilities:

Administration & Organization:

• Understand and enforce standard operating procedures and policies
• Communicate company policies to staff
• Promote teamwork and productivity
• Recruit and hire high-quality talent
• Demonstrate leadership in decision-making

Sales & Revenue Management:

• Motivate and manage the sales team
• Achieve membership and revenue goals
• Drive lead generation through team initiatives
• Ensure proper use of tracking forms and lead management systems
• Oversee marketing promotions and campaign execution
• Support community outreach and business partnerships
• Conduct regular sales meetings and performance reviews

Personal Training Revenue Management:

• Meet PT revenue and session goals
• Integrate PT packages into sales processes
• Promote orientation sessions and program upsells

Operations Management:

• Oversee departments: Fitness, Sales, Marketing, Accounting, IT
• Resolve member concerns professionally and promptly
• Maintain club standards for cleanliness, safety, and maintenance
• Approve and process payroll
• Foster a professional, welcoming member experience

Financial Management:

• Manage budgets and income statements
• Control expenses and purchasing
• Execute corrective actions when goals aren’t met

Leadership & Motivation:

• Set the tone as a role model for staff
• Host weekly team and individual meetings
• Maintain a positive, motivating, and feedback-driven culture

Accountabilities:

• Achieve sales and financial targets
• Control payroll and administrative costs
• Maintain operational standards and safety protocols
• Track and report club performance metrics
• Stay informed on industry competitors

Measurement Standards:

• Financial goals met or exceeded
• High cleanliness and service standards
• Effective leadership and team development
• Member retention and satisfaction
• Timely task completion
• Adherence to Crunch policies

Qualifications:

Education:

• 4-year college degree preferred

Experience:

• 4+ years of gym/club management preferred

Skills:

• Exceptional verbal and written communication
• Strong leadership and team-building skills
• Organized, proactive, and goal-oriented
• Excellent customer service and administrative abilities
• Tech-savvy with proficiency in Microsoft Word and Excel

Equal Opportunity Employer:

Crunch is proud to be an Equal Opportunity Employer. We prohibit discrimination based on race, color, religion, age, sex, national origin, disability, veteran status, sexual orientation, gender identity, or any legally protected status.