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Sales Representative

Company : Stryker

Location : Richmond, VA, 23220

Job Type : Full Time / Part Time

Date Posted : 12 February 2026

Stryker

Job Summary:

Are you ready to make an impact in the world of medical technology? At Stryker, we're shaping the future of healthcare by delivering groundbreaking solutions that improve patient outcomes. As a Sales Representative, you’ll help us continue to innovate by introducing medical professionals to the latest technologies, ultimately enhancing care delivery.

You'll play a key role in driving sales and building strong customer relationships by promoting Stryker's products medical devices, surgical equipment, and other life-saving technologies. If you're a results-driven, self-motivated individual who thrives in a dynamic environment, Stryker offers an exciting opportunity to advance your career while making a meaningful difference.

Responsibilities:

  • Sell Stryker's medical technologies: Present, promote, and sell Stryker products and solutions to healthcare professionals, including hospitals, clinics, and medical practitioners.
  • Build and maintain relationships: Establish long-term relationships with key decision-makers such as doctors, surgeons, nurses, and hospital administrators.
  • Product education and demonstrations: Educate healthcare providers on the proper use, features, and benefits of Stryker's medical devices and surgical products.
  • Support the sales process: Assist in product evaluations, demos, and trials, ensuring that customers receive a hands-on experience with Stryker’s innovative solutions.
  • Market research: Analyze and understand customer needs and market trends to stay ahead of competitors and tailor sales efforts effectively.
  • Meet and exceed sales targets: Consistently achieve or surpass sales objectives by closing deals and creating customer value.
  • Collaborate with internal teams: Work cross-functionally with product specialists, engineers, and customer support teams to ensure optimal product delivery and client satisfaction.
  • Participate in industry events: Attend conferences, seminars, and trade shows to showcase Stryker’s products and services.
  • Provide excellent customer service: Respond to inquiries, resolve product issues, and offer ongoing support to customers.

Qualifications:

  • Experience:
    • 2-5 years of experience in an outside sales role, with preference for candidates with medical device or healthcare sales experience.
    • A strong track record of meeting or exceeding sales targets and generating new business.
  • Education:
    • Bachelor's degree or equivalent commercial sales experience.
    • Experience in a medical field, specifically operating room experience or surgical environments, is a plus.
  • Skills:
    • Strong communication, negotiation, and relationship-building skills.
    • Ability to analyze customer needs, demonstrate product value, and close sales effectively.
    • High emotional intelligence and the ability to understand customer challenges and provide appropriate solutions.
    • Proficiency in using Microsoft Office Suite, CRM software, and mobile technology.
  • Physical Requirements:
    • Ability to lift up to 50 lbs of equipment and materials occasionally.
    • Travel up to 50% of the time, including overnight stays, to meet with customers and attend events.

Why Stryker?

  • Innovative Products: Be part of a company that’s revolutionizing healthcare with cutting-edge medical technologies.
  • Career Growth: Stryker offers continuous learning and career development opportunities.
  • Team Culture: Work alongside a supportive team of motivated professionals who are driven by Stryker's mission to make healthcare better.
  • Compensation: Competitive base salary plus commission, with significant earning potential. Additional benefits include medical insurance, retirement plans, and performance-based incentives.
  • Impact: Your efforts will directly improve the lives of patients and healthcare professionals around the world.

Equal Opportunity Employer:

Stryker is committed to creating an inclusive environment for all employees and applicants. We are an equal opportunity employer and provide equal consideration to applicants regardless of race, ethnicity, color, religion, gender, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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Frequently Asked Questions

Richmond's healthcare and medical device sectors are growing, increasing demand for sales reps skilled in these areas. Candidates with medical knowledge or surgical environment experience often stand out, but competition remains moderate, rewarding proactive networking and relationship-building within local healthcare facilities.

While no mandatory certifications exist, having credentials related to medical sales, such as Certified Medical Sales Professional (CMSP), can improve credibility. Familiarity with healthcare compliance and product knowledge certifications is valued by Richmond employers like Stryker, enhancing trust with hospital decision-makers.

Success hinges on strong interpersonal skills, the aptitude to explain complex medical devices clearly, and the ability to build trust with doctors and hospital staff. Effective negotiation and customer needs analysis also drive sales, alongside staying current with evolving medical technologies.

Mastering product demonstrations, leveraging CRM tools, and consistently exceeding quotas open doors to leadership or specialist roles. Developing deep industry knowledge and maintaining strong client networks further boost advancement chances in companies like Stryker.

A typical day involves engaging healthcare professionals through presentations and demos, conducting follow-ups, researching market trends, and collaborating with technical teams. Balancing travel to hospitals with administrative tasks ensures smooth sales cycles and strong client relationships.

Stryker combines competitive base salaries with commission and performance bonuses, plus robust benefits like medical insurance and retirement plans. The company’s culture emphasizes innovation and continuous learning, fostering professional growth while impacting healthcare outcomes globally.

Stryker provides access to cutting-edge surgical products and a collaborative environment with cross-functional teams. This role also demands heavier involvement in product education and hands-on demonstrations, offering a more dynamic interaction with clients than typical sales positions.

Sales Representatives in Richmond typically earn between $60,000 and $90,000 annually, including commission. With Stryker’s lucrative commission structure and incentives, total compensation can surpass industry averages, rewarding high performers generously.

Traveling up to 50% is common for this role to maintain strong healthcare client relationships across the region. Richmond’s central location facilitates manageable routes to nearby hospitals and clinics, but candidates should be comfortable with occasional overnight stays.

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